Wine Road Northern Sonoma CountyWhat is the Wine Road?
A winery association representing 190 winery members and 56 associate lodging members.
When was the Wine Road formed?
We were formed as the Russian River Wine Road in 1976. Our name was updated to Wine Road Northern Sonoma County in 2008.
The name says, Northern Sonoma County - what does that include?
We represent Alexander, Dry Creek or Russian River valleys.
What if my tasting room is within one of the three AVAs listed, but my wines are all from out of the area? Can I still join?
At least 51% of your wines must be from grapes grown within Alexander, Dry Creek or Russian River valleys in order to qualify for Wine Road membership. This must be confirmed every year when it is time to renew your membership. We do not allow members to promote wines from out of these 3 AVAs during Wine Road events, on our social media platforms, within the website or on our "new release" pages.
When can a winery or lodging apply for membership?
Anytime - the application is online. The Wine Road membership committee reviews applications at the beginning of April, July, and October. Once approved a new winery or lodging is sent a welcome email.
How do I apply?
Please print out the entire application form - 5 pages of information. Complete and sign all forms and submit the application along with your check. Application sent in with missing information will be returned.
How much does it cost per year?
$800 for a winery.
$1600 for a co-op tasting room, representing multiple wineries.
$450 for a lodging property.
Does a winery need to have a tasting room to be a member?
YES - with a license to be open to the public.
What about wine shops, temporary tasting rooms, farmers markets, farms, liquor stores, wine tasting bars - can they join?
No these businesses would not qualify for membership.