Mission Statement

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The mission of the Wine Road is to increase awareness of
Alexander, Dry Creek and Russian River Valleys
through education and marketing while promoting
Sonoma County as the year-round wine country destination.


Wine Road is a member driven, winery association.

Founded in 1976 with 9 wineries along the Russian River in Sonoma County.

As of 2011 the Wine Road now consists of 190 wineries members and 56 associate lodging members.

The Wine Road is governed by a Board of Directors consisting of 10 winery and 3 lodging representatives. An Executive Director manages the day-to-day operations.

Our goal is simple -
Bring people to northern Sonoma County to embrace the beauty, sample the wines and meet the cast of characters that work the farms, prepare the meals, make the wines and share their warm hospitality.

Once you visit...we know you'll be back!

Wine Road
Heaven Condensed