Wine Road Member Seminars

FOR:              WINE ROAD NORTHERN SONOMA COUNTY                
                                    498 Moore Lane, Suite B / P.O. Box 46
Healdsburg, CA 95488
                                    Rebecca Pariser/Marla McLaughlin
The Wine Road of Northern Sonoma County Presents Two Unique Seminars
WHAT:                     The Wine Road of Northern Sonoma County is excited to offer two one-of-a-kind events aimed at providing winery and vineyard owners with insightful knowledge and resources about the viticulture industry. Featuring experts in their respected fields, the free seminars focus on specific topics including 1031 exchanges and wine branding. Membership in the Wine Road is not required to attend.
Founded more than 30 years ago in 1976, the Wine Road is an association of wineries and lodgings in the Alexander, Dry Creek and Russian River Valleys of Northern Sonoma County. From its modest beginning as an organization of nine wineries, it has grown into a spirited constellation of more than 190 wineries and 56 lodgings. Throughout the year, the Wine Road is proud to offer events such as these as a courtesy to members and non-members alike for the benefit of the wine industry.
The events are as follows:
Structuring 1031 Exchanges for Vineyards & Wineries
Dates:             Thursday, March 22, 2012 from 8:30 – 10:00a.m.
Cost:               Free
In this 90-minute seminar, Presenter Debra Culbertson will go over helpful information for wineries that have ever considered selling their vineyard or winery property and wondered what tax deferral options are available through a 1031 exchange.
Ø     Combining Primary Residence §121 with a 1031 Exchange
Ø     Requirements for a Successful 1031 Real Property Exchange
Ø     Requirements for a Successful 1031 Personal Property Exchange
Ø     Structuring a Reverse Exchange
Ø     Protecting Investment with a Qualified Intermediary
About Debra Culbertson: Debra is the Northern California Sales Manager for First American Exchange Company located in Healdsburg. Debra’s experience spans 25 years in the commercial real estate industry and she has been assisting investors with their 1031 exchange transactions for over 20 years. She has given hundreds of seminars and workshops to investors, real estate professionals, attorneys and CPA’s educating them on the requirements for successful tax deferral.
Where:             Hampton Inn & Suites
                        8937 Brooks Road South
                        Windsor, CA 95492
Wine Branding with Guest Speaker Subodh Bhat, Ph.D
                                    Date:               Wednesday, April 4, 2012 from 10:00 – 11:30a.m.
                        Cost:               Free
                        Reservations: by March 30, 2012
Join the Wine Road of Northern Sonoma County to hear Dr. Subodh Bhat, Ph.D, a professor of marketing at SFSU specializing in brand and marketing strategy, present the results of a study he conducted on the branding efforts of small wineries in lesser-known regions.
He will share his findings on the art and science of branding strategy including:
Ø     The science underlying consumer attitudes and reactions to brands
Ø     Importance of having a clear, strong and differentiated brand
Ø     Positioning a band and implementing brand strategy
The Wine Road is a travel resource for those looking to visit the region, which is famous for its renowned wine producers and cuisine, scenic beauty, and wine country lifestyle. The association hosts three celebrated wine events throughout the year, “Winter Wineland” in January; “Barrel Tasting” in March; and “A Food and Wine Affair” in November. Made up of 190 vintners and 50 lodgings throughout the Alexander, Dry Creek, and Russian River valleys in Sonoma County, something is always going on along the Wine Road. To plan your next trip, please visit: For additional information, or to request a free map, contact Beth Costa at 800.723.6336 or via e-mail at, or visit the Wine Road on Twitter and Facebook
For more information, please contact Rebecca Pariser at Wagstaff Worldwide: