Full Board Meeting Minutes
August 22,2014 – 9:00- 10.30
Dry Creek Inn – Best Western
In Attendance: Renae, Ross, Robin, Beth, Stacy, Aaron, Carri, Carla, Kathleen, Kevin, Derek
Absent: Sue, Robert, Jeff
9:05 Meeting Called to Order by Renae
- Prior Meeting Minutes
- Motion to accept prior meeting minutes: Ross
- Second: Kevin
9:10 Treasurer’s Report (Beth)
- Review Profit/Loss Report
- Checking = $9,227.60 (Statement from 7/30/14)
- Assessments
- 50 wineries still have not paid
- 20 lodges still have not paid
- 2 wineries not renewing
- Claypool Cellars
- Carograph
9:15 General Meeting (Renae)
- Good turnout / over 100 people
- Majority of feedback included that people liked the skit and that everyone from board was involved
- So eventful did a great job
- Suggestions for next year
- Tweak logistics, such as staging and sound
- Different caterer
- new venue
9:25 Website (Beth)
- Working with a new person – whole back end of sie has been redone to be on wordpress platform
- Currently working on new design of site
- Completion is estimated in about 2 weeks
9:30 Committee Reports
- Events (Beth)
- CA Wine Month
- 10th year
- 45 wineries offering specials
- Advertising – 5 wine blogs / Ad in Sf Chronicle/ Ad in Weekend Sherpa
- WFA
- Posters and postcards will be mailed out next week
- Mugs are ready
- Highest participation thus far
- Eventbrite is ready to go live and tickets will be on sale 8/28/14
- Ticket prices
- CA Wine Month
- $70 for weekend / $35 for Sunday / $30 for drivers
- New Educational Weekend
- Goal is to host in 2016 – the 40th anniversary of WR
- Idea is to have wineries host in-depth educational seminars – no more than 20 seminars
- Big ticket – at least $200 – it could be a weekend or just one day. Consensus is that 1 day may be better to encourage attendees to go out to wineries the following day
- The main obstacle is what time of year
- Events Committee will come back to board with more ideas and at that point the board can vote
- Marketing (Robin)
- Davinners Code
- Hasn’t taken off as well as projected
- Asking all board members to get active and promote
- Editorial Calendar
- Challenge has been getting submissions to generate content to give Wagstaff
- Membership (Kevin)
- New members
- Viszlay, Roth, Shone Farms
- Not Approved
- Guerneville Campground
- New members
- Davinners Code
- half was residential
10:00 Marketing & Public Relations (Beth)
- NY Trip with SF Travel
- October 23rd
- Thursday night media dinner
- Friday morning media breakfast
- Off The Grid
- Picnic in Presidio
- Very popular food truck event that takes place every sunday. Approximately 5k-7k people every weekend
- Goal is to have WR attend quarterly – a roped off section where people can pay to come in and try the wines / lounge like atmosphere
- Larkspur Flea Market
- To begin in October – put together by same guy
- WR is being asked to participate 1x per month – many logistics would have to be worked out (ie sale of wine, drink tickets, etc)
- Beth and Renae are to meet and discuss
- Picnic in Presidio
- San Diego
- Splitting tent with WDCV – banner for tent will include both logos
- Trying to put together a simple trade event on thursday afternoon before event
- James Beard
- All wineries re set for wine/food pairing
- Cost for WR sponsorship is $5k
- Winesong
- Auction items are put together and wineries are set to pour
- New Consumer Newsletter
- Goes out quarterly – first one was published July 15, 2014
- Purpose is to provide more info to consumers on what’s happening in our AVAs each quarter
10:20 Old Business (Beth)
- LinkedIn – Beth made appointment with goal to get set with a date to pour
- Salesforce – waiting to make contact
- Make-A-Wish – meeting in a few weeks / trying to make a wish come true, rather than just a donation.
10:25 New Business (Beth)
- UC Davis wants to help sponsor an event
- Idea is possibly to do a ticketed seminar on BT weekend where they would pay for venue and associated fees in putting on seminar
- SRJC Hospitality Scholarship Program
- Goal for them is to raise $10K and to use 10% for endowment
- WR to donate $1k – unanimously passed
- Double Locations – Assessments
- Issue is some wineries have 2 locations, one for tastings and one for events
- Vote to charge 2 assessments to a winery wishing to have 2 locations. The primary location to be in regular map, the event location to be in only event maps. Winery must pay full assessment fee + ½ assessment fee for second location.
- Motion to Approve – Derek
- 2nd – Ross
- Unanimously passed
9:50 – Meeting Adjourned