Event Committee

January 18, 2017

9:00 Wine Road office – upstairs

1437 Grove Street, Healdsburg

Members: Denise – AVV, Camille – Korbel, Wendy – Sonoma-Cutrer, John – Pech Merle, Nessia – Silver Oak, Aaron – Best Western Dry Creek Inn, Mike – Geyserville Inn, Rebecca – Max. Value Marketing, Bruce – Mill Creek, Lynn – J. Rickards, Joe – Christopher Creek, John – Viszlay Vineyards, Beth – Wine Road, Debbie – Wine Road, Laura – Wine Road

 Selection of Committee Chair

• Denise from AVV volunteered for position.
• Meeting every 2 months.

 Magical Mystery Tours

• April, June, July, August
  • One valley per date.
• Tickets on Sale mid-March.
• 4 wineries per tour
  • longer time at each winery.
• $125 ticket per person
  • 20 people.
• Flat $150 reimbursement per winery.
• Plan an entire day experience
  • Tour, cellar, education, etc.
• “City Cellar Tour” name of tour to include warehouse wineries.

Explore Wine Road

Event on HOLD – Marketing Committee to meet next week will discuss more

Barrel Tasting 2018

• Voucher purchased at time of ticket purchase for wine purchases during the event.
  • Does a voucher cheapen the wine?
  • How do we handle? Ie. Excess funds after event.
• Second weekend option
  • Elevated Weekend $150 ticket – Keep Barrel Tasting name.
    • Offer “Added Value”
    • Reimburse wineries more – food required.
  • Revisit revamping after BT 2017. 

Next meeting – March 15^th