Wine Road Board of Directors
Nov. 8, 2018 – 9:00-11:00
Wine Road Office (upstairs)
9:00 Call to order
Attendees: Carla Jeffries, Devin Ruddick, John Viszlay, Carri Holdredge, Beth Costa
Prior to discussing agenda items below, Exec Board met with Beth to review Executive Director goals and strategic initiatives YTD. Carla Jeffries took notes for Beth’s review.
9:02 Treasurer’s Report
Checking: $68,997.49 (as of 10/31/18)
Proposed budget – Final Budget meeting scheduled for Nov. 12.
9:15 Messaging & Positioning
Launch date of Q1 2019
ADA compliant- exploring issues such as Voice Activated; larger print; better description of photos. Adding “chat” to website. 6,000 pending lawsuits to wineries.
Same verbiage re: Birth Defects. Needs to be placed on every CA box and every bag that leaves the door per Prop 65. Wineries need to create a sticker – should notify wineries of this new requirement.
WFA recap – Positive feedback from many wineries.
Wineland – ads, ticket launch
BT – videos, ad plan, misc. 200 tickets sold ytd as a result of Vine Pair blog, goal of 12,000 tickets. Using multiple advertising venues for BT: 7×7 in Bay Area with 200K following; Trip Advisor at $5K per month with analytics; Adverator with 1.3 million impressions in major markets.
Exploring GeoFencing (GF) to piggyback on national events; and/or could GG the Sonoma County airport (i.e., when folks exit the plane, if they have an app open on their phone, the WR ad will pop up). Need to explore areas to GF like Picnic in the Presidio (i.e., they come weekly to eat in the park, good target for WR events) Going to need a Task Force for GF.
9:40 Survey recaps – winery and visitor
9:50 Corporate Sales
Timeline and contact list
9:55 Associate Memberships
Timeline and contact list
10:00 Marketing & Public Relations
NY Trip with tourism
Analytics – Google My Business
Separate from Google page. WR had 50K visitors in the past month.
10:15 Old Business
Annual Meeting, run of show
-Guest Speaker is Paul Mabrey. Have Paul talk about analytics from consumers & members.
10:25 New Business
Rancho Mirage – seminar and BT offer
Future Meeting Dates:
Annual Member Meeting, Dec., 8am, Vintner’s Inn
Full Board Meeting, Dec 13th, 11am, Sonoma Cutrer
Executive Board, January 9, 9:00am Wine Road Office
Full Board, February 13, 9:00 –location TBD Winegrowers of DC as guest
Executive Board, March 13, 9:00am Wine Road Office
Full Board RETREAT – April 10 & 11– location TBD
Please note, meeting dates have been changed to the 2nd WEDNESDAY of the month for both Full Board and Executive Board.