You can find us on most platforms:
deezer, Spotify, NPR, Soundcloud, heart radio, iTunes, Libsyn…you name it
Or… hit up our website WineRoadPodcast.com
In April we won another Taste Award and were added to their Hall of Fame.
We currently average 1200-1500 downloads per showIMAGINE what we could do if YOU shared the link in your newsletters or wine club shipments – just once.
In order to grow our listeners, we sincerely need our members to share the links to our show.
If by chance we interview a winemaker with a tasting room in Windsor, we don’t just talk about his winery, or tasting room – we talk about ALL of the tasing rooms in Windsor, and why Windsor is such a great stop when you’re planning a visit. So if YOU are in Windsor, you should share that link.
Each show promotes multiple members – wineries, lodgings, restaurants in the area.
…we’re sending out a tool kit to make it easy for you to share – we need your help!
We will get those out to all of our members by the end of the month.
Help us, help you.
Thank you to Ron Rubin Winery
for sponsoring the podcast for the full year – Ron has covered all of the costs for producing the show. This financial support has made it possible for us to keep it going. He has also reached out to confirm his sponsorhip for the next year! We are so grateful for the support.
In 2021 We Produced;
ü3 Varietal of the Month posts
980 new subscribers
16,200 click throughs on newsletters
My Wine Road – enews – Sent 1-2 times per month
32.2% Open rate (slightly above average)
7.3% Click to open rate (industry average is 3.9%)
– Holiday Gift Guide highest click
– Varietal of the Month, close 2nd
– Followed by all event emails
Page Views 754,932
Wine & Food Affair
Just under 2019 numbers, but dramatically improved from 2020.
All on the uptick!
Recent Website Updates
Added link to each lodgings Trip Advisor page
Added a photo
Weekly Featured Members
Photo and text ~ 2 wineries & 1 lodging each week
Wine Road Dreamin’ (coming soon)
A online flip book with beautiful photos to inspire visitors
WE CONTINUE TO BE THE BEST SOURCE FOR DISCOVERING
NORTHERN SONOMA COUNTY’S EXCEPTIONAL WINE COUNTRY
Maps – Website – Events – Podcast – Concierge Service – Wine Road Ambassadors
Wine Road Ambassadors – A NEW Wine Road Program
Goal – 12 Ambassadors
Wine Road/winery fans and micro influencers
Online application, direct invitation and shared in newsletter
Content that is shared by brand advocates gets 8x more engagement than content shared by brands
Wine Road Insider – A NEW Wine Road Program
Goal – 500 “Insiders”. (A club format with a yearly fee)
Online application to launch mid to late January
– Ongoing benefits – discount on event tickets, wine, 2 for 1 tasting
– Limited Time Perks – members can post offers for a week or a moment
– Beyond the Wine Road – other local businesses can offer perks for our Insiders
We are developing this program to create a revenue stream so we can move our marketing initiatives forward.
Our 2022 FOCUS
①Execute Exceptional Events
②Grow our Wine Road Ambassador program
③Increase Our Exposure Via Flipboard. A news app with very focused audiences to target.
④Develop Wine Road Insider, developing Perks & Privileges for our Insiders
⑤Build Our Corp Gifting / VIP Program
That’s A Wrap
– We are excited to see what 2022 has to offer!
– We are making plans and working hard to move things forward for the benefit of our members.
– Our Board would love to hear from you when you have ideas that you think would be a benefit or when you have issues you think we need to address. Reach out.