| 2022 Public Relations, Blog, Podcast, Newsletter PITCHES and TOPICS | 2022 Public Relations, Blog, Podcast, Newsletter PITCHES and TOPICS | ||||||||||
| BLOGS | PODCAST | NEWSLETTER | PRESS RELEASE | Social Highlights | EVENTS | ||||||
| Along the Wine Road | Recorded 4 weeks +/- in advance | 1st Thurday of the month, 53,000 subscribers | All to go out on PR Wire | shares pod, newsletter blogs | |||||||
| and Featured Vartietal – move perfect day | and as needed for guides and events | Additionally as needed to individuals | |||||||||
| date | date | date | |||||||||
| JANUARY | 11 | Perfect time to visit in winter – slower pace | 13 | Ken – Wildhaven Sonoma | 4 | Winter Wineland – last call – Event email | JAN | WW – décor contest | Winter Wineland Jan. 15-16, 2022 | ||
| Add varietal of the month ? Syrah | 27 | Jason – Ehret Winery | 6 | Happy New Year | |||||||
| podcast – give us a review | |||||||||||
| Lodgings – book a room | |||||||||||
| 20 | Varietal of month – Syrah | ||||||||||
| FEBRUARY | 3 | New format for events | 10 | Beth & Marcy -BT new format | 3 | Valentine Gift Guide – feature 20 wineries + lodge | FEB | Barrel Tasting – new format | BT tickets on sale | ||
| Add varietal of the month ? Sauv Blanc | 24 | Gio – Russian River Vineyards | 10 | Banner – Wine Road Dreamin’ | WineRoad.com/Safe – we’re open! | Partner links each month | |||||
| BT – save the date – tickets | |||||||||||
| Partner – Healdsburg Downtown | |||||||||||
| 17 | Varietal of month – Sauvignon Blanc | ||||||||||
| MARCH | 4 | Outline “Insider” | 10 | Mazza Catering – for guest house | 3 | Banner – Insider – new memberships | MAR | Wine Road Insider – new membership | BT this weekend | Barrel Tasting March 3-4-5-6, 2022 | |
| Add varietal of the month? Zinfandel | 24 | ? Not sure what to feature | Insider – membership club | ||||||||
| Partner – Pure Luxury Transportation | |||||||||||
| 8 | Barrel Tasting – launch tickets to the public | ||||||||||
| 17 | Varietal of month – Zinfandel | ||||||||||
| APRIL | Earth Day focus – get otuside | 7 | 7 | Banner – Book A Room | APRIL | Easter Wines / Earth Day – sustainable | Podcast – review us on iTunes | ||||
| Add varietal of the month? | 21 | Earth Day – vineyard hikes – who does this? | Earth Day – vineyard hikes | ||||||||
| Partner – Visit Santa Rosa | |||||||||||
| 21 | Varietal of month – Pinot Noir | ||||||||||
| MAY | Wine Road continue history series | 5 | 5 | Banner – Recipes Online | MAY | Podcast – meet winemakers / itineraries | |||||
| Add varietal of the month? | 19 | Gardens, Caves & Tours | Feature – Book it now – your time away! | ||||||||
| Social – please follow, listen, comment, review | |||||||||||
| 19 | Varietal of month – Rosé | ||||||||||
| JUNE | Wine Road continue history series | 2 | 2 | Banner – REFB & WR Philanthropy | JUNE | Summer – we made it – outdoor tastings, | |||||
| Add varietal of the month? | 16 | Feature – honeymoon ideas | patios at our lodgings | ||||||||
| 30 | Partner – Ron Rubin | ||||||||||
| 16 | Varietal of month – Cabernet Sauvignon | ||||||||||
| JULY | Online recipes – BBQ season | 14 | 7 | Banner – Wine Road Lodgings #bookdirect | JULY | Bring your family – kid friendly places | |||||
| Varietal of Month – Chardonnay | 28 | Feature – use those vacation days! | |||||||||
| Partner – instead focus on Insider again | |||||||||||
| 21 | Varietal of month – Chardonnay | ||||||||||
| AUGUST | What am I tasting (wine descriptors) | 11 | 4 | Banner – Wine 101 | AUG | Wine 101 – educational tastings | |||||
| Varietal of Month – Barbera | 25 | Feature – Educational tastings | |||||||||
| Shout out to Virtual Tastings | |||||||||||
| 18 | Varietal of month – Barbera | ||||||||||
| SEPTEMBER | Making the most of WFA – how to plan | 8 | 1 | WFA ticket launch email | SEPT | WFA tickest on sale | WFA tickets on sale | ||||
| Varietal of Month – Gewurtz | 22 | 8 | Banner – Wine & Food Affair | CA Wine Month | |||||||
| Feature – CA Wine Month – special offers | |||||||||||
| Partner – Pure Luxury | |||||||||||
| 15 | Varietal of month – Gewurtztraminer | ||||||||||
| OCTOBER | Use our day trips online to help plan | 6 | 6 | Banner – Wine & Food Affair | OCT | Harvest event recaps – what’s new | |||||
| Varietal of Month – Italian Varietals | 20 | Feature – Corporate Gifting – get started | |||||||||
| Partner – RePour | |||||||||||
| 20 | Varietal of month – Italian Varietals | ||||||||||
| NOVEMBER | Top 10 lists – fireplaces, picnics, views | 3 | 3 | Banner – Tasting Pass | NOV | Wine & Food Affir Nov. 5-6, maybe something 4th | |||||
| Varietal of the Month – Grenache | 17 | Feature – WW tickets on sales soon | |||||||||
| Partner – Healdsburg Tourism | |||||||||||
| 17 | Varietal of month – Grenache | ||||||||||
| 28 | Holiday Gift Guide – feature 20 wineries | ||||||||||
| DECEMBER | 8 | 1 | Banner – Winter Wineland | DEC | WW event release – tickets Dec. 1st | WW tickets on sale | Annual Meeting – Dec. 15, 2022 | ||||
| Varietal of Month – Sparkling | 22 | Feature – Wine Road gives back | |||||||||
| WW tcket launched in this email | |||||||||||
| 8 | Varietal of month – Sparkling | ||||||||||
