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Event Beneficiaries

During our fun filled 40th anniversary year, we made a point of partnering with a variety of local non-profits for each of our celebratory events.

We RAISED a TOTAL of $100,000!!!


Art of Oak – Benefitting Luther Burbank Center for the Arts, Children’s Art Programs

We worked with 40 local artists take a used wine barrel and turn it into art, which will be sold, with all proceeds to the Luther Burbank Center.  Many barrels have already sold. All barrels are on display at various locations.  More Details Here

$25,250 RAISED!

Ruby Affair – Benefitting United Way of Wine Country and Worth Our Weight

A gala event at Soda Rock Winery

$40,000 TOTAL – $20,000 RAISED for EACH!!

40 Years o f Cheers! – Benefitting Becoming Independent

A family friendly festival in Healdsburg to be held July 23. Music, art, kids craft tent, local artists, museum and Wine Library display all FREE.  Wine tasting for a fee – going directly to Becoming Independent.

$2,000 RAISED!


For the past 9 years Wine Road has donated $1 from every ticket sold for Wine & Food Affair, Winter WINEland and Barrel Tasting to the Redwood Empire Food Bank.   This has now added up to over $300,000.  We will continue this $1 per ticket donation throughout 2016.

In addition we have collected wine donation to create 4, 40-bottle wine cellars,  which the Redwood Empire Food Bank will raffle off.  You may purchase tickets from a food Bank volunteer at any of our annual events.

$32,500 RAISED!!

North Sonoma County Services for the Homeless $250
Fitch Mountain Forever $500

In addition, the Wine Road donated $6000 in high school scholarships and in-kind donations of event tickets and cookbooks to more than 50 organizations for fundraising and raffles, valued at about $5000.




Historically, the Wine Road gives back to the community every year through donations to local charities, which includes $1 from every event ticket sold. During 2016, their 40th anniversary year, the Wine Road wanted to not only raise funds for local charities, but also to increase awareness for the need within the Wine Country community to support those who might not have the comforts or health of others.

Art of Oak

    Art Of Oak A labor of love, our Art Of Oak program began to take shape in early August when we started reaching out to local businesses with this idea of sponsoring a barrel. Then we coordinated with the Sebastopol Center for the Arts to help us find interested artists….it has been quite a journey. We wanted to take 40 used wine barrels and have local artists turn them into works of art – either painted, sculpted or turned into furniture. Each barrel is sponsored by a business, which is proudly acknowledged on a plaque on the barrel listing their name along with the artist. From there the completed barrels were sold outright for $500, or they will be auctioned on May 14 at our Ruby Affair. The sale of the barrels will benefit the Luther Burbank Center for the Arts, Children’s Art Programs in Sonoma County.   Thank you to all of the local businesses who jumped in and sponsored a barrel: Click On Sponsor Page For A Complete List Thank you to those who felt compelled to buy their barrel outright! Charles M. Schultz – Sonoma County Airport Hyatt Vineyard Creek Hotel + Spa Cokas Diko Home Kokomo Winery Courtyard By Marriott / Sonoma Wine Country Leap Solutions Rodney Strong Vineyards Rickards Winery ACORN Winery / Alegira Vineyards Big John’s Market Brad & Robin Calkins Doubletree by Hilton / Sonoma Wine Country Garrett Ace Hardware Papapietro Perry Winery Robert Young Estate Winery Sonoma Jet Center   You can find ALL of the barrels on display at the following locations Feb. 10-May 10. ACORN Winery/Alegria Vineyards Alexander Valley Vineyards Balletto Vineyards Longboard Vineyards Merriam Vineyards Moshin Vineyards Papapietro Perry Winery Paradise Ridge Winery Pech Merle Winery Siduri Wines Starlite Vineyards Topel Winery Tasting Room Woodenhead Winery The artists really made our vision come to life – thank you to all of them! Andrew Thomas Amy Curley Arturo Monroy Austin Hawley Bob Johnson Brendon Vogel Bryan Tedrick Candida Saniorenzo Debey Zito Gary La Bonte Hilary Williams Jamie Kendall John Ton Julius Orth Katherine Henderson Lizabeth Kirby Maureen Erickson Maxfield Bala Michael Dirk Risch Mo Bernal Mylette Welch Nicky Ovitt Olivia Boyd Paula Strother Rob Macy Ryan Taylor Sonoma Barrel Décor & Design Co. Terry Schmit Toby Johnson Travis Kubota Ursula Xanthe Young Zach Rhodes   Photos of work in various stages along the way  

    Sponsors - Thank You!

      Wine Road’s 40th Anniversary Celebration The Road to Ruby


      The 40th Ruby Anniversary is a milestone of achievement that celebrates not only the work of the Wine Road, but also recognizes the contributions and support of the community at large. We’ve grown from humble beginnings to become a world-class wine tourism destination and we want to include you and your business in our 2016 festivities and events. As the Wine Road heads into 2016 and a historic year of celebration, we are offering multiple opportunities for your participation through our key sponsorship packages. Wine Road events attract 25,000-30,000 consumers from across the country every year and our 200 winery and 50 lodging members are a vital and important trade connection for many local vendors. We can create a custom high-visibility sponsorship package that will benefit your business, serve your VIP customers, and reflect your stake in the continued success of the Wine Road.

      Our Sponsors

      We’d love to add your name to our list of partners and supporters! To become a sponsor: DOWNLOAD PACKET HERE (Business to Business) Download B2B contract here DOWNLOAD PACKET HERE (Business to Consumer) Questions or more information, please contact We're gearing up for our Art of Oak program. 40 local artists turning 40 used wine barrels int pieces of art.  You can SPONSOR  a barrel or BUY a completed barrel.  Details HERE for ARTISTS                    Details HERE to SPONSOR or BUY


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        Art of Oak - Sponsor A Barrel

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