Wine Road Board Meet

August 5, 2020 | 8:30am

Viszlay , California

In Attendance

☒   Beth Costa (Wine Road)

☒   John Viszlay (Viszlay Vineyards)

☒   Devin Ruddick. (Hook & Ladder Winery)

☒   Lillian Fechter. (Francis Ford Coppola Winery)

☒   Danny Christensen. (Geyserville Inn)

☒   Joe Foppoli (Christopher Creek)

☐   Julia Lander. (Moshin Vineyards)

☐   Chris Lynch. (Mutt Lynch Winery)

☐   Oded.Shakked. (Longboard Vineyards)

☐   Jack Seifrick. (Cast Wines)

☐   Stephanie Wycoff. (Seghesio Family Vineyards)

☐   Katie Ambrosi. (Wilson Artisan Wines)

☐   Aaron Krug  (Best Westen Dry Creek Inn)

☐   Open Board Position

 

Approval of Minutes

Treasurers report:

Letter

Stephanie drafted, Carrie edited.

Feedback:

• Joe: grammatical edit. (Second to last paragraph).
• Lillian: move first paragraph to end.
• Attach visual examples
• Subject: “State of the Wine Road”. Send ASAP.

Motion to approve: Devin.   Seconded: John. All agreed.

Budget

10 lodging paid: 2 lodging paid 50%. 8 paid 100%

$150k in Savings $50,000 in checking. $40k that need to be refunded.

Wine & Food Affair : $75k budgeted. Would only need to spend marginal money for design work & advertising. Minimal spend overall.

Tasting pass can’t be sold anymore.

WWL & Barrel Tasting is done.

John: Called attention to income. Asked about W&F affair income.

Beth: Will know more today, but is confident that if we can do event, we can make 75K. Has meeting with ABC & Wine Institute. $75k is for 200 cases total.   Customer would pay 100% shipping. Challenges include permitting, shipping, registration etc.

2021 revenue projections are for virtual experiences (50k, 75k, 100k)

Devin asked if everyone is okay with income. All said yes.

Employment:

Paid through March. From August – December, everyone working 50%. If can’t do W&F, we are going to have to reevaluate reality.   Would like to bring Emily back at $20/hour for outreach and membership. No benefit expenses.

Talked about longevity of Wine Road. What will we do if we can’t move forward with events?

2pm Wine Institute Zoom Meeting with Wine Institute

Tell staff potential of 50% coming back this year. When we can bring you back, this is what we would bring you back at…. Get information from them on what direction they want to take.

Wine & Food Affair Approval

Reviewed details

Full Board Meeting

Zoom Meeting – Tuesday, August 11^th

Executive Board – September 9^th . Devin would like to host.

Closing Discussion:

Old Business: Lodging outside of AVA. Defer to Board Meeting.

Corsey Graves – Beth is going to ask them to make SoCo wine.

New Hilton in Santa Rosa wants to join.

Meeting adjourned by John.