Wine Road Board of Directors Meeting Minutes
December 18, 2015 – 11:00
Portalupi Tasting Room
In Attendance: Robin, Renae, Sue, Ross, Cari, Kathleen, Robert,
Beth, Jeff, Aaron, Julia, Joe, & Stacy
Absent: Carla, Derek, Kevin
11:15 Meeting called to order
- Introduction of Joe Foppoli of Christopher Creek – will be filling Kathleen Inman’s seat
11:20 Approval of November Minutes
- Motion to approve Minutes: Aaron
- motion to approve pending adding attendance
- Seconded by Ross & unanimously approved pending adding attendance
11:25 Treasurer’s Report – Budget Proposal
- Report of bank accounts
- Savings $170,231.54
- Checking $143,943.34
- Beth review of proposed budget items that are new and have/will change
- 40th anniversary expenses and income are uncertain but have a solid estimate for expenses and expecting result of possible $20,000 in income
- Motion to approve budget proposal: Renae
- seconded by Ross & unanimously passed
11:40 Events
- Wine & Food Affair – reimbursements, recap, comments
- Tickets down about 400
- Reimbursement – only 3 wineries were not reimbursed
- Winter WINEland – online sign up system
- Most wineries like online sign up process with the exception of about 3 wineries
- 1800 tickets have been sold so far – on par in comparison to last year’s sales
- Advertising will be kicked up after the holidays
- Barrel Tasting
- 60 Wineries signed up so far – reminder have gone out
- Advertising in process
- Price raise of $5.00
- $60 at door / $45 advance
- An estimated $30,000 in ABC fees for the calendar year – increase of ticket price will help cover these fees
11:45 40th Anniversary
- Review of programs that are still in the works – needing loose ends to be taken care of
- Breakfast with winemakers – in need of people to check-in and MC for each location – suggested that the wineries hosting provide the check-in personel
- 40 Years of Cheer – waiting for city to approve
- Alexander Valley Winegrowers AVA tasting – still working on logistics
- Eventbrite – sales site will be reorganized and more user friendly by the first week of January.
- Raffle Tickets for Instant Cellar – benefiting Redwood Empire Food Bank
- Suggestion of having volunteers for ticket sales stationed at high traffic wineries during events
- Break down the instant cellar into 40 bottle groups for multiple winners rather than one single winner.
- possible costs for tickets = $5.00 per ticket / 5 tickets for $20 – sales starting on Winter Wineland weakend
- Advertising
- 7×7 will be running a full page ad for 40th WR anniversary in the Superbowl commemorative issue
- SF chronicle ad
12:05 PRMD Update
- Letter writing campaign to supervisors is in effect
- Monthly meetings continue
- 12/21/15 meeting with Efrin Carillo
- PRMD biggest concern is congestion of traffic
12:20 New Business
- Jenner Inn – reinstate?
- New motion to reinstate by Robert with amendment that reinstatement is only under ownership of Richard Murphy which is nontransferable
- Seconded by Aaron & unanimously passed
- New motion to reinstate by Robert with amendment that reinstatement is only under ownership of Richard Murphy which is nontransferable
- Wine Festivals Display
- new signage for a more unified look for traveling events
- Future board meetings
- All board meetings will be held on 2nd thursday of every month at 9:00
- Executive board meetings will be at the Wine Road office
- Location to TBD for full board meetings
- All board meetings will be held on 2nd thursday of every month at 9:00
- Wine Road Board Retreat
- April 14th / location TBD
- Video for Ruby Affair
- Need 15 second video clips from celebrities wishing the Wine Road a happy 40th
- Open board positions
- Terms ending for Derek, Sue, Stacy & Robert
12:45 Meeting Adjourned
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