This is the recap from an event planning meeting – these are NOT yet Board approved
In attendance –
Beth Costa, Debbie Osborn , John Viszlay, Oded Shakked, Harry Wetzel, Helen Sharrocks, Katie Ambrosi, Danny Christensen, Kathleen Southworth, John Bucher, Christine Cureton, Jordan Granados, Julie Pedroncelli, Devin Ruddick, Renae Perry,
Wine & Food Affair
November 2-3, 2024
Pricing:
VIP $225
Weekend $125
Saturday Only $95
Sunday Only $95
Designated Drivers $25
Locals, Sunday Only (Sonoma County zip code) $50
Reimbursement $1000
Encourage wineries to spend it all.
Offer something extra along with your recipe if you have the money to do so.
Goal is 60 wineries.
Board may need to help make calls to get more participation.
VIP ticket to include:
Friday night Happy Hour and Saturday morning breakfast – we also provided a “goodie bag” These wineries were NOT part of the event weekend – does that still work?
Goal to sell 30, up from 20 last year
Wristbands for each ticket type – Saturday Only, Sunday Only, Driver, Weekend, VIP, Local
Encourage wineries to offer other “events” on Friday or Saturday – before and after event. Wine Road to add them to our event page, but the wineries sell those tickets, manage those events. Does Wine Road charge for this – last year it was $50 for us to add to our website
Folded map of participating wineries, reverse has list of wineries, address and wine and recipe to be served.
Promote
Premier Wine & Food Weekend, Perfect Pairings – what else
Plan press event in late Sept with 3-4 participating wineries who can create their recipe for the press – so they get the full picture of that will be offered that weekend. Get professional photos of THAT food, so we have something to work with on social.
DATES
July 1 – wineries sign-up
July 30 – recipes must be complete online (wineries upload them) Aug 29 – tickets on sale (Aug 28 for Insiders)
Oct 28 – sales end
Oct 30 – supply hand-out
11:00-4:000 both days
Winter WINEland®
January 18-19, 2025
Pricing:
VIP $195
Weekend $95
Sunday Only $75
Designated Drivers $10 = Is this a donation to the Food Bank – if not what do they get? Locals, Sunday Only (Sonoma County zip code) $45
Reimbursement $250
Encourage wineries to spend it all: food, music, winter décor
Goal is 70 wineries.
Board may need to help make calls to get more participation.
VIP ticket to include:
Friday night Happy Hour and Saturday morning breakfast – we also provided a “goodie bag” These wineries were NOT part of the event weekend – does that still work?
Goal to sell 30 – up from 20 last year
Encourage wineries to offer other “events” on Friday or Saturday – before and after event. Wine Road to add them to our event page, but the wineries sell those tickets, manage those events. Does Wine Road charge for this – last year it was $50 for us to add to our website
It’s a 3-day weekend – encourage wineries to extend their offer (or something special) to attendees on Monday Jan. 20. We will include this on the website AND it will be the last page of the printed program Monday Offers (or some other fun name TBD)
Theme – still in question
Encourage wineries to offer something special – discounted wine, discounted shipping, wine club for the day, pre-packed wines, possibly the wines you are pouring, all boxed and ready to go at a set price (minimal discount).
Folded map of participating wineries, reverse has list of wineries by valley
Printed multi page program – alpha order of wineries, address and up to 60 words for them to share what they will offer – can’t be…meet the friendliest staff in Dry Creek – we need tangible offer for the weekend. This will be printable PDF online, AND Wine Road will print 50 copies for each winery to hand out.
Promote
Best kept secret – WINTER in Wine Country – what else
DATES
Oct 1-20 – wineries sign-up
Nov 8 – tickets on sale (Nov 7 for Insiders) Jan 13 – sales end
Jan 15 – supply hand-out
11:00-4:000 both days
Barrel Weekend / Past, Present, Future
March 1-2, 2025
Pricing:
VIP n/a
Weekend $80
Saturday Only n/a
Sunday Only $60
Designated Drivers $10 – is this a donation to the Food Bank – if not what do they get? Locals, Sunday Only (Sonoma County zip code) $40
No reimbursement Goal is 70 wineries.
Board may need to help make calls to get more participation.
No VIP ticket for this event
Encourage wineries to offer other “events” on Friday or Saturday – before and after event. Wine Road to add them to our event page, but the wineries sell those tickets, manage those Events. Wine Road does NOT charge for this – we NEED these to enhance the weekend.
Ideally 20 wineries offer an exclusive Friday Barrel Tasting to anyone who can show their BT Ticket on their phone. They would not be checking them in with glasses and wristbands, simply giving them this additional day to taste, as part of their ticket price. They could even say, “ show us your ticket and for $10 (or $20 etc) we are opening our cellar doors on Friday”
Folded map of participating wineries, reverse has list of wineries, address and wine and recipe to be served.
Printed multi page program – alpha order of wineries, address and up to 60 words for them to share what they will offer. They will check off: Past, Present or Future – then describe what they will be pouring. This will be printable PDF online, AND Wine Road will print 50 copies for each winery to hand out.
Wineries can indicate if they are selling futures.
Promote
Barrel Weekend – Taste the Past, Present or Future
Wineries will be throwing open their cellar doors and sharing library wines, current vintages, or possible event futures from the barrel.
We can start making videos ahead of time to showcase this new format…explain what Past, Present and Future indicates. $3000 for video needs to be in budget – start filming in Sept, talking about the future, final filming in January.
DATES
Dec 1-31 – wineries sign-up
January 30 – tickets on sale (Jan 29 for Insiders) Feb 24– sales end
Feb 26 – supply hand-out
11:00-4:000 both days
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