Event Committee Meeting – March 15, 2017

Events Committee

March 15, 2017

9:00 Wine Road Office – Upstairs

1437 Grove Street, Healdsburg

Members in attendance: Denise – AVV, Camille – Korbel, Wendy – Sonoma-Cutrer, John – Pech Merle, Aaron – Best Western Dry Creek Inn, Mike – Geyserville Inn, Rebecca – Max. Value Marketing, Lynn – J. Rickards, Joe – Christopher Creek, John – Viszlay Vineyards, Debbie – Wine Road, Laura – Wine Road

AGENDA

Magical Mystery Tours

• Possible name change for Urban Wineries
  • Current name is “City Cellar Tour”
  • Choices for name change: Urban Tasting Rooms, Urban Cellars, Storefront Cellars, Winery Warehouses
• Stick with current name for tour “City Cellars Tour”

Barrel Tasting

• Reviewed wrap up survey set to be live Monday 3-21
  • Recommended removing Q#41 regarding VIP
  • Recommended adding Question for 2^nd weekend changes
  • Recommended adding Question for Fridays ie sales, like/dislike, requirement
• Discussed event weekend days, should Fridays be required or dropped?
  • Suggestions to raise ticket price if required or break down ticket prices to 1-day, 2-day & 3-day options
  • Consensus that Fridays are a very important sales day for participating wineries 

Breakfast Series

• Discussed creating a Winemaker Breakfast Series based on the success of the breakfasts tied to Event Weekends
• Monthly? Quarterly? First to be scheduled May 13^th (Mother’s Day Weekend & Iron Man Triathlon)
• 20ppl/3 winemakers/$25 pp no reimbursement for host location
  • Suggest during harvest months a grower or owner could sit in if needed
• Suggest tying event to a Sonoma County Event (Harvest Fair) or WR Lodging Special to create a fun package type draw for a Wine Country Weekend starting with Winemaker Breakfast

Wine & Food Affair

• Wineries would like a sign to showcase how-to view the Online Cookbook for guests during the event
• Food is as important as wine during WFA
  • Committee to review questionable/lacking recipes prior to Go Live date
  • “Wine Road Chefs” help member wineries with recipe ideas

Event Email Blast

• All participating wineries are now required to share Event Promotional material via Email blast and or Social Media
• WR will monitor 

NEXT MEETING MAY 17^th

Posted by Beth Costa

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