Executive Board Meeting – March 8, 2018

Beth Costa on Mar 19, 2018

Wine Road Executive Board Meeting

March 8, 2018   9:00am    

Wine Road Office – Upstairs

NOTES – Draft Pending Approval


Scott Ormerod, Robin Calkins, Carla Jeffries, John Vislay, Carri Holdredge, Beth Costa

Absent: Aaron Krug, Robert Conrad

9:00    Call to order

Focus of this meeting was to create upcoming retreat agenda.

9:05    Treasurer’s Report

Checking account as of 2/28/18: $187,129.63

Savings account as of 2/28/18: $200,024.06

9:10    Retreat Agenda – Scott Ormerod, Honor Comfort

– Scott Ormerod will be the retreat moderator.

– We decided not to work with Triny Amador. He suggested an ambitious rebranding which is not our current focus.

– Honor Comfort will be our speaker on the first day. Get her impressions of WR and what her top 3 priorities would be for the organization.

– Create cohesiveness of existing board & new board members; may have Safari West activity, and/or Cider Tasting before dinner.

– Focus of the retreat: WR to review its Mission Statement – look at current marketing strategies to determine if they serve the mission statement.

– Create top 3 priorities to help WR focus efforts over the next 1, 3, 5, 10 years.

– Create buckets of top priorities with taglines (i.e., events, education, etc.) and fill buckets with current and future marketing efforts; determine what does and doesn’t fit.

– Get clarity of new vision for both board and existing members. All board members should share the same message re: WR’s brand, focus and future.

– Each executive member to call one member to see what is and isn’t working for them; what’s important to them; how could we serve them better, etc.

10:10  Events

  • Rancho Mirage: 14 or 15 of our wineries attended; great event overall. 3 WR winemakers offered a seminar on Rhone Varietals, attended by 40 trade and press!
  • VinDiego; will repeat the seminar at this event as well.
  • Barrel Tasting: ticket sales down by 1200
  • Cleveland: 12 of 20 wineries have signed up. Date set for Sunday, 6/24/18.
  • Esprit du Rhône

10:20 Public Relations

  • On the road – Sacramento had 6-7 press attend the luncheon; SF had 5 press at luncheon, LA is happening at end of month.
  • Newsletter, Blog, Podcast – change in style, frequency (review stats)   Will review these activities at board retreat.

10:30  Old Business (none reviewed)

10:40  New Business – High School Scholarships

Robin, Carri, and Aaron to review applications and make recommendations to Beth.

Next meetings

Full Board Retreat – April 18 & 19, 2018

Posted by Beth Costa