Wine Road Board of Directors
Meeting March 9, 2017
9:00-10:30
Wine Road Office
(Absent: Robin)
Minutes PENDING Approval
9:00 Call meeting to order
9:05 Review minutes from January meeting
- No January minutes
9:10 Treasurer’s Report – YTD
- Checking Account: $173,198.74
- Savings Account: not available – approximately $170,000
- Review profit and loss
9:20 Events
Winter WINEland
No update
Barrel Tasting
$194k in sales, still pending due to at the door sales for 2nd weekend.
It looks to be short about $94k and in order to make predicted income, need to sell 1,300 tickets at the door.
No big issues reported. One report of sheriffs called to KJ on Fulton Rd.
ABC was out
Mystery Tours
Wineries have already began signing up to be a mystery stop
Urban = 4 wineries signed up
Russian River = 2 wineries signed up
Dry Creek Valley = 6 wineries signed up
Alexander Valley = 1 winery signed up
9:30 Marketing & Public Relations
New committee – lodging special, meet & greet, google ad words
New google ads launched
3 ads relating to Ticket to Wine Road
3 ads relating to lodging specials
Meet & Greet – Held at Sara Lee’s Vineyard
Lodgings are expected to have their tables full of information for wineries – WR will send letter of expectations
Bloggers Conference – Mystery Tours in progress, AVA presentations
Takes place November 9th-11the
WR putting together a little event on 8th for the early arrivers and will focus on AVA presentations, including the Mystery Tours
SF Travel – April, connect Mystery Tours to Summer of Love
Breakfast in L.A. – 30 journalists
While in L.A., Beth is going to look into trying to get onto a radio show to promote Wine Road
9:35 Membership
Pizza lunches
All lunches have been beneficial
Next lunch is in April
Outreach to new members – pending applications
New members
Ziatena, Notrevup, Landmark, Old Crocker Inn, Holiday Inn, Square Peg
Several new members pending as outreach letters have resulted in heightened interest
9:40 Old Business
Omaha/Kansas City – Wine Road on the Road
Beth is working on logistics to make Omaha happen
9:45 New Business
2018 – Wine Road on the Road to Cleveland, connect w/Ohio tourism
Cleveland – Ohio wine lady wants Wine Road to come to Ohio in spring 2018 and at this point is ready to take on all the expenses
AVA meetings –Sonoma House – May 2018
2nd Tuesday every month
Spring of 2018 – trying to get top journalist to Sonoma House where wineries are to come in and go above and beyond a simple tasting
Scholarships
Robert, Julia, and Aaron volunteered to read all applications to award $3,000 worth of scholarships
10:00 – Meeting Adjourned
- Posted in: Minutes
- Tagged in:
