Marketing Committee

January 26, 2017

9:00 Wine Road office – upstairs

1437 Grove Street, Healdsburg

Members: Kevin – Madrona Manor, Katie – Wilson Artisan Wines, Renae – Papapietro Perry Winery, Lauren – Hotel Healdsburg, Jenny – Fern Grove Cottages, Ross – J. Rickards, Roxanne – Auberge on the Vineyards, Devon – Carol Shelton,    Mari – Emeritus, John – Viszlay Vineyards, Beth – Wine Road, Laura – Wine Road

• 2017 focus on Google Ad words
  • 1^st big push will be for Lodging Specials.
  • Title 25 characters.
  • Text 75 characters.

• New tag line
  • Current “200 wineries, 50 lodgings, 3 valleys, 1 road”
  • Short and concise.
  • Single words given to help Wine Road staff with ideas, list given to Beth.

• Help Lodgings and Wineries work together
  • Meet and Greet late this spring.
    • Lodgings to set up tables showcasing accommodations.
    • Wineries to bring Calendar of Events .
  • Add Lodging to Events Pages with link back to Lodging list on WineRoad.com.
  • Add Link to home page for Lodging Specials.
    • Google Ad word campaign to aid in traffic.

• Once a month Marketing Email for Wine Road
  • Reminder to update profile, events and specials on website.
  • Current #hashtags.
  • Twitter Tuesdays @ 11am.
  • Write bio stories for the Beyond the Road Blog spots.

Next meeting – March 23rd^th