Marketing Committee
January 26, 2017
9:00 Wine Road office – upstairs
1437 Grove Street, Healdsburg
Members: Kevin – Madrona Manor, Katie – Wilson Artisan Wines, Renae – Papapietro Perry Winery, Lauren – Hotel Healdsburg, Jenny – Fern Grove Cottages, Ross – J. Rickards, Roxanne – Auberge on the Vineyards, Devon – Carol Shelton, Mari – Emeritus, John – Viszlay Vineyards, Beth – Wine Road, Laura – Wine Road
- 2017 focus on Google Ad words
- 1st big push will be for Lodging Specials.
- Title 25 characters.
- Text 75 characters.
- New tag line
- Current “200 wineries, 50 lodgings, 3 valleys, 1 road”
- Short and concise.
- Single words given to help Wine Road staff with ideas, list given to Beth.
- Help Lodgings and Wineries work together
- Meet and Greet late this spring.
- Lodgings to set up tables showcasing accommodations.
- Wineries to bring Calendar of Events .
- Add Lodging to Events Pages with link back to Lodging list on WineRoad.com.
- Add Link to home page for Lodging Specials.
- Google Ad word campaign to aid in traffic.
- Meet and Greet late this spring.
- Once a month Marketing Email for Wine Road
- Reminder to update profile, events and specials on website.
- Current #hashtags.
- Twitter Tuesdays @ 11am.
- Write bio stories for the Beyond the Road Blog spots.
Next meeting – March 23rdth
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