Marketing Committee Meeting – Jan 2017

Beth Costa on Feb 1, 2017

Marketing Committee

January 26, 2017

9:00 Wine Road office – upstairs

1437 Grove Street, Healdsburg

Members: Kevin – Madrona Manor, Katie – Wilson Artisan Wines, Renae – Papapietro Perry Winery, Lauren – Hotel Healdsburg, Jenny – Fern Grove Cottages, Ross – J. Rickards, Roxanne – Auberge on the Vineyards, Devon – Carol Shelton,    Mari – Emeritus, John – Viszlay Vineyards, Beth – Wine Road, Laura – Wine Road

  • 2017 focus on Google Ad words
    • 1st big push will be for Lodging Specials.
    • Title 25 characters.
    • Text 75 characters.
  • New tag line
    • Current “200 wineries, 50 lodgings, 3 valleys, 1 road”
    • Short and concise.
    • Single words given to help Wine Road staff with ideas, list given to Beth.
  • Help Lodgings and Wineries work together
    • Meet and Greet late this spring.
      • Lodgings to set up tables showcasing accommodations.
      • Wineries to bring Calendar of Events .
    • Add Lodging to Events Pages with link back to Lodging list on WineRoad.com.
    • Add Link to home page for Lodging Specials.
      • Google Ad word campaign to aid in traffic.
  • Once a month Marketing Email for Wine Road
    • Reminder to update profile, events and specials on website.
    • Current #hashtags.
    • Twitter Tuesdays @ 11am.
    • Write bio stories for the Beyond the Road Blog spots.

Next meeting – March 23rdth

Posted by Beth Costa