Marketing Committee Minutes – March 23, 2017

Marketing Committee

March 23, 2017   9:00am

Wine Road office – upstairs

1439 Grove Street, Healdsburg
Members: Renae – Papapietro Perry, Lauren h2hotel, Jenny – Fern Grove, Alexis – Emeritas, Ross – J. Rickards, Katie – Wilson, Roxanne & Susan – Auberge on the Vineyard, Devon – Carol Shelton, Eric – Best Western, Rebecca – Max. Value Marketing, Beth – Wine Road, Laura – Wine Road
Minutes

Lodgings

• Specials Page link moved to home page.
• Link added to event page that will direct back to Specials Page.
• Google ads – currently 4 ads are running,
  • We need more specials and better quality offers.
• WR Newsletter has section for Lodging Specials.

 
Member Meet and Greet

• May 4^th, La Crema at Saralee’s Vineyard.
• Bring Laptop to show Lodging Specials Page.
• Lodging Follow-up Meeting to take place after May 4^th.

Barrel Tasting Re-Cap

• Bus ban and enforcement has helped tremendously,
• Raising the ticket price seemed to bring in a better quality of wine enthusiasts,
• One big problem is the clothes or lack there of
  • Video of what not to wear,
  • Dress code and enforce at each winery,
  • Themed event and encourage theme attire.

Apps

• Enhancements to the WineRoad app:
  • Varietals search,
  • Geo locator,
  • Event Specific.
• New Promo Collateral for Lodging and Winery members to share with visitors.

 
Website

• Drop some content:
  • Wine Awards Page,
  • New Release
• Focus on:
  • Maps,
  • Events,
  • Members quick list redirecting back to their home page.

SF Travel

• Press breakfast in LA 30 journalists,
• Mystery Tours tie in with Summer of Love.

WR on the Road

• June 2017 Omaha, NE
  • 30 wineries,
  • Silent Auction,
  • Tasting.
• 2018 Cleveland, Ohio

WR Concierge – Laura

• Visiting lodging sites to get a better feel for what we have to offer guests 1^st hand,
• Email from wineries with offerings.

Misc.

• Once monthly email “Did you know WR fact”
• Winemaker Breakfast Series to take place on the weekend of IronMan May & July 2017.

Next meeting May 25, 9:00am at Wine Road office.

Posted by Beth Costa

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