Marketing Committee Minutes – March 23, 2017

Beth Costa on Mar 30, 2017

Marketing Committee

March 23, 2017   9:00am

Wine Road office – upstairs

1439 Grove Street, Healdsburg
Members: Renae – Papapietro Perry, Lauren h2hotel, Jenny – Fern Grove, Alexis – Emeritas, Ross – J. Rickards, Katie – Wilson, Roxanne & Susan – Auberge on the Vineyard, Devon – Carol Shelton, Eric – Best Western, Rebecca – Max. Value Marketing, Beth – Wine Road, Laura – Wine Road


  • Specials Page link moved to home page.
  • Link added to event page that will direct back to Specials Page.
  • Google ads – currently 4 ads are running,
    • We need more specials and better quality offers.
  • WR Newsletter has section for Lodging Specials.

Member Meet and Greet

  • May 4th, La Crema at Saralee’s Vineyard.
  • Bring Laptop to show Lodging Specials Page.
  • Lodging Follow-up Meeting to take place after May 4th.

Barrel Tasting Re-Cap

  • Bus ban and enforcement has helped tremendously,
  • Raising the ticket price seemed to bring in a better quality of wine enthusiasts,
  • One big problem is the clothes or lack there of
    • Video of what not to wear,
    • Dress code and enforce at each winery,
    • Themed event and encourage theme attire.


  • Enhancements to the WineRoad app:
    • Varietals search,
    • Geo locator,
    • Event Specific.
  • New Promo Collateral for Lodging and Winery members to share with visitors.


  • Drop some content:
    • Wine Awards Page,
    • New Release
  • Focus on:
    • Maps,
    • Events,
    • Members quick list redirecting back to their home page.

SF Travel

  • Press breakfast in LA 30 journalists,
  • Mystery Tours tie in with Summer of Love.

WR on the Road

  • June 2017 Omaha, NE
    • 30 wineries,
    • Silent Auction,
    • Tasting.
  • 2018 Cleveland, Ohio

WR Concierge – Laura

  • Visiting lodging sites to get a better feel for what we have to offer guests 1st hand,
  • Email from wineries with offerings.


  • Once monthly email “Did you know WR fact”
  • Winemaker Breakfast Series to take place on the weekend of IronMan May & July 2017.

Next meeting May 25, 9:00am at Wine Road office.


Posted by Beth Costa