1st Ever – Outdoor Adventure Month

Beth Costa on Mar 21, 2018

To all Wine Road member wineries –
As part of Sonoma County’s 1st ever Outdoor Adventure Month (MAY) we’d like to collect some fun ideas for winery visitors to do.
Do you offer a vineyard tour?
Do you have a garden to stroll through (garden or veggies)?
Do you offer outdoor tasting on your patio?
Remember – this offer needs to be good during MAY. It can be only on weekends, or Saturday only or every Tuesday in May – whatever works for your situation.
What else do you think works for an OUTDOOR Adventure MONTH promotion?

Please send us details by March 31st, so we can get a blog post written and help SoCoTourism promote this new program.

Make sure you are sending all detail to Tourism as well. Their instructions are at the bottom of this email…How To Submit Your Offer.


Begin forwarded message:

From: “Beth Snow, Sonoma County Tourism” <bsnow@sonomacounty.com>
Subject: May is the First-Ever Outdoors Month, Get Ready
Date: March 21, 2018 at 1:06:52 PM PDT
To: beth@wineroad.com
Reply-To: bsnow@sonomacounty.com

May 2018 has been designated as Sonoma County’s first ever Outdoors Month. This will be a wonderful way to introduce potential visitors to what Sonoma County has to offer – namely, your business.

We will be featuring special offers on our website and the promotion will be supported with online marketing, blogs, itineraries, and social media posts.

Presented by Sonoma County Tourism and the Sonoma County Economic Development Board, Outdoor Adventure Month will be a reminder to breathe deep: More than 60 regional and state parks beckon visitors and locals alike to hike through oak-studded hills, zip-line through redwood trees, paddle along the coast, discover California history, or just sit down and enjoy the sounds of nature.

What we need from you

Submit your special offer. (Must be valid through May 31, 2018. Submission information is below). Offer examples include two-for-one experience tickets, free equipment rentals, a free sports water bottle, or others. Make sure your offer entices an outdoors enthusiast to book with you.
Once May rolls around, encourage your guests to post their experiences on Instagram or Twitter and tag with #SonomaCounty or #SonomaOutdoors.
Enjoy introducing people to your corner of Sonoma County by providing them with the best experience possible.
How to submit your offer

Log in to your section of the SCT website and submit your deal. Our team of merry marketing elves will make sure it is ready for prime time (grammar, clarity) and then push it out to the world. You can start here: sonoma.extranet.simpleviewcrm.com/login
If you have forgotten how to do that, we have a refresher video here: vimeo.com/178633929
(All of our training videos are here – www.sonomacounty.com/articles/partners/resources-and-training)
If you do not have a login, email Beth Snow, bsnow@sonomacounty.com
Or you can

Submit by emailing Beth Snow, bsnow@sonomacounty.com
Your business name
Name of the offer
Details and any terms and conditions
Link to book the offer
Dates that the offer is valid
An image we can use – for example, of your business or product
Lace up your marketing boots and submit your offer as soon as possible to ensure our first Sonoma County Outdoors Month is a success.

Beth Snow
Marketing Manager
Sonoma County Tourism
400 Aviation Blvd., Suite 500; Santa Rosa, CA 95403

Posted by Beth Costa