40th Anniversary – sign up forms

Beth Costa on Sep 15, 2015

We’re moving full speed ahead with a year of activities to celebrate our 40th.
It’s not too late to be involved in the celebration we have planned. The 40th committee tried to create a variety of activities, something for everyone, from small events to social media promotions.
January 2016 –
Winter WINEland and Breakfast with the Winemakers on Saturday morning.
February 2016 –
Wine Tasting event coordinated with the Alexander Valley Winegrowers, to showcase their AVA. A discounted Ticket to the Wine Road in Feb. Normally $60 for a 3-day ticket on special for $40.
March 2016 –
Barrel Tasting and Breakfast with the Winemakers each Sat of the event. Art of Oak barrels will also be on display at 40 wineries.
April 2016 –
Selfie Time – we need 40 wineries to show off a Wine Road selfie frame #mywineroad, have your customers share photos of their time along the Wine Road.
May 2016 –
Explore Wine Road (formerly Wine Tourism Day) May 7, then our gala celebration; The Ruby Affair, May 14 at Soda Rock Winery. Dinner, dancing, live and silent auction to benefit United Way of Wine Country and Worth Our Weight (WOW).
June 2016 –
We’re planning 4 Magical Mystery Tours – one for each AVA and an Urban Winery tour. Each tour will visit 4 wineries and 1 lodgings – 40 guests per tour, $100 per person.
July 2016 –
Pick your top decade of music and spin the”Top 40″ during the July 4th Weekend, then EVERYONE should be involved in the community festival July 23 in Healdsburg; 40 Years of Cheers! Music, crafts, book signing, kids tent with crafting, wine and food sampling, food sales. Proceeds benefiting Becoming Independent.
August 2016 –
Winegrowers of Dry Creek are working with us to create a tasting event to showcase their AVA on August 20. We’re also looking for 40 wineries to “hide” an item for our scavenger hunt. Customer will find the items and be entered in a contest for fun Wine Road goodies.
September 2016 –
It’s CA Wine Month and we’d love to see specials that play on the number 40.
October 2016 –
Russian River Winegrowers will help coordinate a tasting on Oct. 22 to showcase that AVA.
November 2016 – Wine & food Affair and our final “Breakfast with the Winemakers” series on Sat.
December 2016 –
Redwood Empire Food Bank will have their drawing for the instant wine cellars, which you will have donated to. 3 cellars; 120, 80, 40 bottles

40th Birthday and 40th Anniversary
We are also looking to have fun on social media and provide birthday presents and anniversary gifts to the first 40 people we connect with in 2016 who are turning 40 or celebrating their 40th wedding anniversary. So we need GIFT items from you to include in the packages. You can drop off 40 hats, books, postcards, glasses, shirts etc – we’ll share photos of the items and give you some exposure on social media as we give away our presents.

We’re sure you have all seen the creative Snoopy statues around Sonoma County and are familiar with that program. Our ART of OAK is the same idea. 40 artists, 40 used barrels turned into art (painted, sculpted, turned into furniture), then auctioned for a good a cause – art programs for kids in Sonoma County, via the Wells Fargo Center for the Arts. Barrel Sponsor Form

Wine Road Gives Back
Several of our events are tied to non-profits in 2016.
Art of Oak – barrel sales / Wells Fargo Center, Childrens Art Programs
Ruby Affair – live and silent auction – / United Way of Wine Country and Worth our Weight
Explore the Wine Road – formerly Wine Tourism Day / SRJC Hospitality Scholarship Program
40 Years of Cheers! – wine tasting tickets / Becoming Independent
Instant Wine Cellar Raffle AND $1 from each ticket sold to our 3 annual events / Redwood Empire Food Bank
Our goal is to donate $200,000 in 2016 as part of our 40th Celebration.

The Road to Ruby
Tradition says the 40th Anniversary is your Ruby Anniversary. We hope all of our members get involved in our Ruby Celebration.
Please drop off a wine donation for the Redwood Empire Food Bank’s “instant wine cellar” raffle. They’ll begin selling tickets in January.
We even have a documentary film in the works with John Beck!
We will be hitting the road to share our anniversary plans with press in Chicago, New York, Wash DC and Los Angles in October.
Please shoot us an email or give us a call 433-4335 if you need more information about the 2016 plans.


Posted by Beth Costa