Last Call – Wine Road Tasting Pass

Beth Costa on Apr 24, 2019

Hello to all of our Wine Road wineries –

Debbie is about to update the information we have online for our Wine Road Tasting Pass.
Some of you have already responded to her inquiry about participation.

For everyone else, who may not know about the program – here’s the scoop:

Customers buy a pass for $35 for 1-day of tasting.
Each participating winery offers a minimum of 3 wines for tasting.
Customers order the ticket online, the customer select the DATE they are going to use it.
They print out (or show on their phone) the ticket, at each winery they visit.

This is not a 2 for 1 tasting, it’s complimentary tasting of 3 wines, for each ticket holder.

We promote the heck out of this program!
The May issue of American Way (American Airlines magazine) will have a 1/2 page ad promoting our Tasting Pass.
We let customers know there are about 60 wineries for them to chose from.
We share details in our concierge requests, we advertise in Alaska Airlines magazine and via TripAdvisor.

These are guests who may have never heard of your winery and are only visiting because of the Tasting Pass.
This is your chance to sell them wine.
The Tasting Pass will bring you NEW customers.
Make them wine club members, up-sell them to a reserve tasting, or a food pairing after they’ve fallen in love with your first three wines.

We update the list of participants once a year, in May.

Deadline to be added to the list (or removed if you no longer want to participate) is April 26th. THIS RIDAY

Current list of participants HERE
Where to buy tickets HERE

Connect with if you like to be added to the list (by April 26th).


Posted by Beth Costa