Member Memo – August 4, 2015

Beth Costa on Aug 3, 2015

Wine Institute & Illinois lawsuit
Many of you are aware of the class action lawsuit being filed against dozens of CA wineries for not charging the correct sales tax on shipping fees when shipping wine to Illinois. The Wine Institute has now stepped in to help with this situation: Wine Institute Files Suit

MEMBER Section
Just a reminder that if you log into the MEMBER section and look at the lower row of LINKS you will find: Weekly News (our weekly member memo) Marketing Updates (Wagstaff monthly reports) our Member Events (annual event details) Meeting Minutes..all meetings – Exec Board, Events Committee, 40th Committee and our Reference Directory – vendors MEMBERS have recommended.
We will begin sending bi-weekly reminders to all members to UPDATE your page, add your events, new wine releases, lodging specials and “on the road” dates. More updates means more traffic to WineRoad.com

Sept. is CA Wine Month
Please send us your special offers by Aug. 15th. You can offer anything you’d like, but it needs to be a special offer, not; Come Enjoy The Views and Taste Award Winning Wines. But please sumbit in the format below, so we can just cut and paste the info without having to look up your hours, address etc. Limit text to 60 words.
Winery or Lodging Name
Hours of operation
Address
Special Offer – 60 words max
Some wineries are offering Show your Alaska Airlines Boarding Pass from September for a comp tasting. We will make a whole section in the program for that offer.
We will have an ad in Alaska Airlines Magazine in Sept and a full-page Chron ad Aug.23 in the special CA Wine Month section. The link will be on our home page and we’ll promote via social media.

Food MANAGER or ServSafe and a new Sensory Wine Tasting Experience…
Learn Something New…we’ve got you covered. We currently have dates booked for all of the classes mentioned above. Download the link for the various sign-up forms. The Food Manager on Sept. 1 is filled, but we have scheduled a second class on Sept. 9th.
Food Manager
ServSafe
Sensory Tasting

40th Ruby Anniversary
Details about our year long celebration were mailed out a few weeks ago and distributed at the Member Dinner/Meeting, the sign up forms are rolling in every day! If you have questions about any of the events being planned just give us a call 433-4335.
Download monthly event details
Download sign-up form.

Yearly Assessment Due
They were in the mail June 24 – due by Aug. 31.
$450 for lodgings, $800 for wineries and $1600 for a co-op tasting room. Download form here:

Used Barrels Needed
Art of Oak
Right now, we need 30 barrels for our Art of Oak program (we have 10 already).
I know there are some wineries out there that would love to dump off 8-10 used barrels at our warehouse – so give us a call and let’s make it happen!
40 artists will turn those barrels into works of art, which will then be auction off (for a yet to be determined non-profit). Maybe your winery or lodging would like to sponsor or buy a finished barrel – let me know..Beth@wineroad.com

Social Media Legalities for Wineries
I first posted this information from Wine America about two months ago, but feel it is worth a repeat run. Although the laws are a bit outdated they are still enforced. Make sure you are not breaking tied-house laws with your social media marketing.
Social Media Guidelines

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Posted by Beth Costa