Social Media Seminar Series

Beth Costa on Jan 25, 2018

Hello to all Wine Road members –

We are excited to be able to offer you a great seminar series on social media, with an emphasis on Facebook and Instagram.

It will touch on the beginner, but the focus will be for members who are currently on those platforms, but are at a loss for determining how to get the most out of the time your have.

Haydn Adams will be the presenter for this series. Many of you know Haydn as BeyondNapaValley.
He is a regular visitor at our member wineries, he works part-time at Pedroncelli Winery and has a great social media presence. (Full bio at the bottom of the page)

We have three dates planned.
All will take place at the Best Western Dry Creek Inn in Healdsburg from 8:30-10:00am

Register HERE Password WINEROAD

February 14, 2018 (Wednesday) – Facebook & the 3 consumers
• Facebook is still king of the social media jungle.
• Think about 3 different people, not everyone.
• The wine glamour person (wow, that bottle is sexy)
• The wine explorer (wow, I want to go there / I want to go back)
• The wine geek (wow, you make a Pinot Meunier and it’s 98pts RP?)
• Keep in front of people
• Get tagged & tag your followers / fans
• Q&A with wine expert/wine consumer Haydn Adams

March 15, 2018 (Thursday) – Facebook: Boosting posts & creating ads
• Take control over your advertising dollars
• Learn who views your pictures / videos / links
• Ignore half of what FB tells you (they will advertise to you)
• Q&A with wine expert/wine consumer Haydn Adams

April 17, 2018 (Tuesday) – Instagram: Posting and stories
• The sister platform to facebook
• Visuals, visuals, visuals
• Liking a comment & commenting
• What/how do stories work?
• Sharing, your fans can be your best photographers
• Q&A with wine expert/wine consumer Haydn Adams

Haydn is constantly on the search for the next great location to wine taste. He has a nose for rosé and a super palate for everything else. He’s traveled around the world to taste wine. From Champagne, France to the Barossa Valley in South Australia (where he almost was bitten by a brown snake while checking the terrior).

He wrote the book on Dry Creek & Alexander Valley, writing about wine tourism before wine tourism was a thing. When he’s not working in the wine country, he’s educating the next generation of web designers at the Academy of Art University, where Haydn has been faculty for over a decade. In addition, Haydn also runs a design business, Nautilus Designs, in Marin County (in between Sonoma & San Francisco counties), where he works with clients on web design, social media marketing strategies, search engine optimization and traditional print design.

He also works at Pedroncelli, pouring wine, discussing the merits over how Robert Parker stole his line when it comes to their Zinfandel and attempting to memorize the 4 Portuguese varietals in their Port. He has also taught wine classes in Marin County and has given lectures on wine. He has a soft spot for Grenache and Taittinger.

Posted by Beth Costa