Food Bank Donations
Another Great Food & Wine Pairing
Wine Roads Donates $5400 to Redwood Empire Food Bank
Healdsburg, CA (Nov. 24,2010)—On Wednesday, Nov. 24, Wine Road executive director, Beth Costa, and president, Robert Conard, presented the Redwood Empire Food Bank with a portion of the proceeds from this year’s A Wine & Food Affair, $5400. Serving 78,000 people every month the Redwood Empire Food Bank helps food reach the hungry in Sonoma, Mendocino, Lake, Humboldt and Del Norte Counties, including many of the small, rural areas the Wine Road represents: Alexander Valley, Dry Creek and the Russian River Valley.
Five years ago the Wine Road began collecting food during their Barrel Tasting weekend in March, to help contribute to a growing need in the community. However, learning that the Redwood Empire Food Bank can actually purchase $4 worth of food for every $1 donated, the Wine Road felt a cash donation would go much further, and those the Food Bank served would be able to get exactly what they needed. “This is a partnership we are very proud of and hope to continue to build upon,” says president Robert Conard.
“With over 180 winery members along the Wine Road, we are responsible for a variety of wonderful food and wine events,” says Beth Costa, executive director. “It seems like a natural fit, to have a portion of the money raised from these events, to benefit those members of our community most in need of food. Eight months ago, we were able to drop off a check for $26,000 from sales of our Barrel Tasting event. Now we are thrilled to present a check for another $5400 from A Wine & Food Affair.”
Currently the Wine Road has cookbooks for sale on their website, which retail for $20 and all of the proceeds benefit the REFB as well as an online auction with 3 packages, each worth $2600 and again all of the proceeds from the raffle go directly to the REFB. Both the books and raffle tickets can be found online at www.wineroad.com
“Our goal was to raise $50,000 for the Redwood Empire Food Bank this year and we’re very close at this point”, says director Beth Costa.