Wine Road Insider
Enjoy spending time along the Wine Road? - Join now for $75 per year and save 30% off two tickets to the Wine & Food Affair
Along the Wine Road, there are so many ways to taste, explore and experience Northern Sonoma County Wine Country while getting tremendous value along the way.
From the wineries of Alexander Valley, Dry Creek Valley and Russian River Valley to tasting rooms in Healdsburg and Santa Rosa, the Wine Road makes it easy to discover more of Sonoma County wine country.
You can Sip Into the Weekend with complimentary Friday wine tastings at participating wineries. Spend a day discovering new favorites during one of our $50 Wine Trail events. Or experience dozens of wineries during signature Wine Road events like Winter WINEland, Barrel Weekend and the Wine & Food Affair.
And if you really love exploring Wine Country?
There’s an even smarter way to do it.
Become a Wine Road Insider
Wine Road Insider is a $75 annual membership that gives wine lovers a full year of discounts on Wine Road events, wine tasting, wine purchases, shipping and special offers throughout Northern Sonoma County.
It’s designed for people who would rather spend their money on more wine, more experiences and more trips to Wine Country.
And right now, the math is pretty compelling:
Join for $75.
Save 30% on two tickets to the 2026 Wine & Food Affair.
That’s about $80 in savings.
Your Wine Road Insider membership has already paid for itself — before you use a single other benefit.
Save on Wine Road Events All Year Long
Your $75 annual Wine Road Insider membership unlocks:
- 30% OFF two tickets to the 2026 Wine & Food Affair
- 20% OFF two tickets to Winter WINEland
- 20% OFF two tickets to Barrel Weekend
- $15 OFF up to two tickets to every Wine Road Wine Trail event
- 24-HOUR EARLY ACCESS to Wine Road event tickets
With Wine Trail events throughout the year, that's up to $30 in savings every time you hit the trail.
And those are just your Wine Road event benefits.
The Fine Print
- Download your valid "Ticket" from Cellar Pass to get offers from wineries and lodgings.
- Discount on tickets is limited to 2 per membership.
- Insider benefits are for account holder only and may not be shared with friends and family.
- Must be 21 or older to be an Insider
Enjoy Wine Tasting & Winery Benefits, Too
Take your Insider card with you when you explore the Wine Road and enjoy benefits at participating Sonoma County wineries throughout Alexander Valley, Dry Creek Valley and Russian River Valley, including:
- 10% off wine purchases at 20+ wineries
- 2-for-1 wine tastings at 20+ wineries
- Free case shipping at 10+ wineries
Plus, participating wineries and lodging properties add limited-time Insider offers throughout the year, which may include special wine offers, enhanced tasting experiences and other Insider-only perks.
Your Insider benefits can even extend beyond the wineries with special offers from local businesses.
Consider It Your Wine Country Smart Pass
The Wine Road has spent 50 years helping people discover the wineries, winemakers and places that make Northern Sonoma County special.
Wine Road Insider is for the people who want to make the most of it.
Come up for a Wine Trail. Make a weekend of Winter WINEland. Meet the winemakers at Barrel Weekend. Eat and sip your way through the Wine & Food Affair. Discover a new favorite winery. Fill the trunk with a few bottles.
And every time you come back, being an Insider makes a good thing even better.
JOIN WINE ROAD INSIDER — $75 FOR A FULL YEAR
Join now, and the savings on two tickets to the 2026 Wine & Food Affair alone will cover the cost of your annual membership.
After that?
You’re just saving money for your next Wine Road adventure.
Insider ticket discounts are limited to two tickets per membership. Benefits are for the account holder and may not be shared. Insider card/ticket is available through CellarPass and must be presented for participating winery and lodging offers. Must be 21+.
Save with your Insider Perks & Privileges
- Purchase Wine Road event tickets and save 10% – up to 2 tickets per membership.
- Attend Wine Road hosted seminars, and save 50% – up to 2 tickets per membership.
- Let us help you plan your trip with our Wine Road Concierge – just give us some details here.
- Save on wine, tasting fees and shipping offers at participating wineries – listed below.
Save on Wine
These wineries are offering Insiders 10% off any wine purchase. Some restrictions may apply.
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Save on Tasting Fees
The following wineries are offering a 2 for 1 tasting to Insiders. Advanced reservations are required.
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Thinking About Visiting
Let us help you choose your own adventure along the Wine Road.