34th Annual · January 16–17, 2027
Cold days. Warm welcomes. Great wine.
Discover the quieter side of Sonoma County wine country at Winter WINEland 2027, Wine Road’s two-day winter wine tasting event. Explore participating wineries across Alexander Valley, Dry Creek Valley and Russian River Valley, meet the people behind the wines and discover new favorites amid peaceful winter vineyards.
Unlike a single-location wine festival, Winter WINEland is a self-guided tasting weekend. Start at your selected check-in winery, collect your event glass and wristband, then explore participating wineries at your own pace.
Save the dates
January 16 & 17, 2027
Saturday & Sunday · 11 AM–4 PM each day
Northern Sonoma County, California
One ticket. Your own wine country adventure.
How Winter WINEland works
When tickets go on sale, select your starting winery at checkout. On your ticketed day, check in there to receive your tasting glass and wristband. From there, visit other participating wineries and enjoy the wines and hospitality each has to share.
Your ticket includes: Wine tasting at participating wineries during your valid ticket day or days, plus your event glass and wristband at check-in.
Explore participating wineries and preview winery programs as details are finalized.
Planning note: Participating wineries cannot accommodate groups of eight or more during this event. Please do not arrange large-group bus transportation.
Be first in line
Tickets are coming soon.
Be among the first to know when Winter WINEland 2027 tickets go on sale. Sign up for Wine Road’s event text alerts and we’ll let you know when ticket sales open.
Get ticket-sale alerts
Text WREVENTS
to (707) 219-6623
Sign Up for Ticket Text Alerts →
By texting, you request Wine Road event text notifications. Message and data rates may apply.
Make a weekend of it
Stay, sip and explore Sonoma County.
Turn your winter wine tasting weekend into a getaway. Discover charming places to stay, welcoming tasting rooms and the distinct character of Northern Sonoma County’s three wine valleys.
Explore Wine Road lodging · View winery maps
A little extra for Insiders
Member ticket savings
Wine Road Insiders receive 20% off two Winter WINEland tickets, subject to the event offer and availability. Discover Insider benefits.
Good to know
Winter WINEland 2027 FAQs
When is Winter WINEland 2027?
Saturday and Sunday, January 16–17, 2027, from 11 AM to 4 PM each day.
Where is the event held?
At participating wineries across Northern Sonoma County, including Alexander Valley, Dry Creek Valley and Russian River Valley.
How does winery check-in work?
Choose a starting winery when buying tickets. Check in there for your event tasting glass and wristband before visiting other participating wineries.
Are tickets available now?
Not yet. Text WREVENTS to (707) 219-6623 to receive an alert when ticket sales open.
Can groups of eight or more attend?
No. Participating wineries cannot accommodate groups of eight or more during the event.
Thank You To Our Sponsors/Partners
FAQ's
Yes, all they need is a copy of your PDF Ticket and they must check in at the winery you chose to start at.
Either print it or show it on your phone and your photo ID for age verification.
Yes that is fine, as long as they have a copy of your pdf Ticket and a valid ID when checking in.
We cannot change your starting location. You must check in at the winery you chose at registration. This is listed on your PDF Ticket.
Designated Drivers must be 21 or older.
Refund Policy
Sales are FINAL and non – refundable. No full or partial refunds are given to customers who miss the event. The ticket is valid only on the date[s] of the event as listed and may not be exchanged or redeemed for any other dates.
Important Event Information
- Starting Winery: Choose just your starting winery at registration. After check-in, you may visit any participating winery throughout the weekend.
- Check-In Limits: Each winery can only accept 50 check-ins. Once full, the winery name will be “greyed out” online.
- Groups: All Wineries do not allow groups of 8 or More.
- What You Get: A tasting glass & wristband at check-in (keep both for the weekend).
- Designated Drivers: Must be 21+, and will get a different wristband color.
- Wristbands: Must stay on all weekend. No replacements—new wristbands require a new ticket purchase.
- Check-In Rules: Everyone in your party must be present to check in. Wineries will check IDs and attach wristbands.
- Tickets: Admit 1 person only. Photo ID required—no exceptions.
- Age Policy: All Wine Road events are strictly 21+. No children, babies, or minors allowed.
- Glass Policy: Lost/forgotten glass replacement fee is $5.
- Pets: Please leave dogs at home.
- Sunday-Only Tickets: Valid for check-in on Sunday only.
- Pouring Hours: Wineries pour from 11am–4pm during the event, regardless of regular hours.
- Responsible Service: Wineries will not serve anyone appearing intoxicated, even if with a limo or DD.
- Sales: Tickets must be purchased online in advance. Event sells out—no door sales.
- Rain or Shine: The event takes place in all weather.
2027 Participating Wineries
Wineries still joining the program. Check back for more!
*All Wineries Request No Groups of 8 or More.
Amphora Wines*
Balletto Vineyards*
Char Vale Vineyards*
Colagrossi Wines*
D’Argenzio Winery*
DaVero Farms & Winery*
deLorimier Winery*
Dry Creek Vineyard*
Due Ruscelli Vineyards*
Dutton Estate Winery*
Ehret Winery*
Ferrari-Carano Winery*
Francis Ford Coppola Winery*
GC Lurton Vineyards*
Hartford Family Winery*
J. Rickards Winery*
Kokomo Winery*
Korbel Champagne Cellars*
Martorana Family Winery*
Matrix Winery*
Merriam Vineyards*
Optima Winery*
Papapietro Perry Winery*
Seghesio Family Vineyards*
Spicy Vines*
Stressed Vines Cellars*
Sunce Winery & Vineyard*
The Barn @ Soda Rock*
Trione Vineyards and Winery*
West Wines*
Williamson Wines – Yoakim Bridge*
Wilson Winery*
Discover what’s pouring.
Explore each participating winery’s winter tasting experience, contact details and special plans for the weekend.
The family who has been in a wine for over four generation in Bordeaux and started a new adventure in Sonoma. Right meeting with Bordeaux and California .
Make every stop memorable.
Continue exploring the participating wineries and their Winter WINEland tasting programs.
