Founded in 1976, Wine Road is a winery association representing
Alexander, Dry Creek and Russian River AVAs.

This page is designed to help you determine if your winery or lodging will fit the requirements for membership to Wine Road.

To apply for membership, see if you can answer YES to the following questions:

  1. You produce a minimum of one wine from the Alexander, Dry Creek or Russian River AVAs.     YES/NO?
  2. Our winery/tasting room is located within either the Alexander, Dry Creek or Russian River area.      YES/NO?
  3. Wine (made from Vitis vinifera grapes) is our primary product.    YES/NO?

If you answered YES to all three questions, then you may apply for a Winery Membership. Application is at the bottom of the page.

If you are a winery within a co-operative tasting room, we have two options.

  1. A membership for each winery within the co-op ($900 per year). Thus each winery would have their own dot on the printed map, their own web page and their own listing in our event programs. They would each be eligible for their own event reimbursements when one is offered.
  2. The group of wineries within the co-op could pay one membership ($2000) and have one dot, webpage event listing and reimbursement, all in the name of the co-op, not each winery within the co-op.

A co-operative is a winery tasting room where each winery has a stake in the business.
Applicant must state that they are a true co-op with each winery as a vested participant.
A wine shop, wine bar, liquor store etc., would not qualify for membership.

Associate Lodging Membership
You need to be a licensed lodging property within the three AVAs we represent (Alexander, Dry Creek or the Russian River Valley). You need a minimum of 4 guest rooms and you must not be licensed as a Vacation Rental. You will need to provide copy of your most recent TOT payment.

Along with the completed application, you will need to;

All applications are reviewed and approved by our Board of Directors.

See a list of Member Benefits HERE

Wine Road Member Application

Membership Application
Please select the type of membership you are applying for.
Max. file size: 50 MB.
Max. file size: 50 MB.
$900 July-Oct, $700 Nov-Jan, $500 Feb-April, $1000 May-June Wine Road assessments renew for all members on August 1st. We have prorated the rates for wineries that join throughout the year. Wineries that join from May 1-June 30 will pay for those 1-2 months + the coming assessment year.
$2000 July - Oct, $1700 Nov -Jan, $1500 Feb- April, $2100 May-June
$500 July-Oct, $400 Nov-Jan, $300 Feb-April, $550 May-June We have prorated the rates for lodgings than join throughout the year. Lodgings that join from May 1-June 30 will pay for those 1-2 months + the coming assessment year.
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