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Learn more about event information Info Learn more about event wineries< Participating Wineries Learn more about event programs Programs


January 15-16,  2022

10:00-4:30 each day

We will have complete event details online by December 1st.

Tickets will go on sale December 9, 2021 (9:00am)

Tickets: $150 Weekend, $90 Saturday Only, $70 Sunday Only $10 Designated Driver Weekend, $5 Designated Driver Sat or Sun only.

With the current restrictions in place due to Covid,  we need to take it slow and give wineries time to determine if they will be able to host an event in January, which would most likely need to be indoors. Therefore tickets are going on sale later than in prior years.

We hope to offer some wine “happy hours”, winemaker dinners and evening receptions on Friday January 14th, to kick off the weekend of tastings experiences.

Additionally we plan to have wineries offer some  “Monday Only” specials, to wrap up the 3-day weekend.

This year we will only be able to have guests by reservation at each winery. We understand this is different from the past, but we hope you give it a try and see just how easy it is to reserve and then just sit back and enjoy the weekend once you’re here.

We hope you understand that for the time being, these are changes that allow us to host an event.

Tickets will go on sale at 9:00am on Thursday December 9th, giving you time to review the program prior to booking your reservations and buying tickets.

Reservations will be available at: 11:00, 12:15, 1:30, 2:45, 4:00 – giving you 50 minutes at each winery and then 25 minutes to drive, park, use the restroom and sit down for your next tasting.

This reservation system will be just like what you have used online when you book a dinner reservation. CellarPass is so efficient, it lets you know when you’ve selected a winery that is too far away and you would not have enough drive time. It’s very intuitive!

This will allow you to visit up to 5 wineries per day.

Guests will need to book all of their reservations, then complete the transaction and purchase their tickets. Once booked, reservations will not be able to be changed.

Also – and this is a big one – one person needs to purchase all of the tickets and book all of the reservations for their group. In other words, if you and your friends are planning to go together, you will not be able to individually purchase your tickets.

Wineries are not able to accept groups larger than 6 people. The ticket order page will not accept reservations of more than 6 people.  Several wineries do not have tables to accommodate 6 people, so they will not appear on the reservation page if  you are booking for 6 people.

Lastly…Effective August 3, 2021, everyone in Sonoma County is required to wear masks indoors in public places, with limited exceptions, to combat the increasing spread of COVID-19. Sonoma County joined several other counties in issuing Health Orders that require all individuals, regardless of vaccination status, to wear face coverings when indoors in public settings.

We have no way to predict what Covid restrictions may be in place in Sonoma County come January, but we need to acknowledge that we may need to require proof of vaccination. We will update this page as we learn more from our County Health Department.

Refund Policy

This event is non-refundable. If for any reason the event is cancelled, all ticket buyers will be issued a credit via CellarPass, which may be used toward a future Wine Road event. Refunds will not be issued.



Thank You To Our Event Partners

Pure Luxury Transportation

Visit Santa Rosa logo

Join us for a glorious weekend along Wine Road – Northern Sonoma County as we celebrate Winter WINEland.

This is a long-overdue chance to get out and meet winemakers, taste limited production wines and new releases. Enjoy the beauty of Sonoma County and treat yourself to a relaxed, personalized tasting experience.  Restock your wine collection, join some wine clubs, and take the opportunity to taste wines you may have never even heard of before. Make it a weekend of discovery!


We will have a list of participating wineries  and the detailed program online by Dec. 1st.

Winter WINEland will not take place at one location, you will travel from winery to winery, visiting the ones you are interested in exploring.

We are limiting access due to the reservations required and limited seating at each winery.

Attendees will have the opportunity to sample a minimum of 3 wines at each winery they visit.

This is not a food pairing event, it is an opportunity to sample wine, meet owners and winemakers, reconnect with your favorites and explore some new treasures.

Winter WINEland is for those 21 and older.

No groups of 6 or more are not allowed at any winery. Please help wineries remain compliant with this restriction.  Many wineries have requested NO GROUPS OVER 4 PEOPLE.

For a complete list of FAQs and Refund Policy see below.

We hope to offer some type of virtual experience for folks that can't join us. Stay tuned as we continue to work on the details.


Is my registration/ticket transferrable to another person?

Yes, all they need is a copy of your PDF Ticket, they will need to show the ticket at each winery where you have a reservation and bring a valid photo ID for age verification.

Do I have to bring my printed ticket to the event?

Yes, either print it or show it on your phone and your photo ID for age verification at every winery you visit.

The name on the registration/ticket doesn't match the attendee. Is that okay?

Yes that is fine, as long as they have a copy of the PDF Ticket and a valid ID when checking in.


Sales are FINAL and non-refundable. No full or partial refunds are given to customers who will miss the event. The ticket is valid only on the date[s] of the event as listed and may not be exchanged or redeemed for any other dates. This event takes place OUTSIDE, rain or shine.


  • PRINT or SHOW your PDF Ticket at registration at each winery you visit.
  • Wineries with an (*) asterisk next to their name have requested no groups over 4. No winery can accept a group larger than 6.
  • Be prepared to show your photo I.D. – No I.D. = no admittance.
  • All Wine Road events are for adults only. NO ONE under the age of 21 is allowed to attend Wine Road events. –
  • The event takes place rain or shine.
  • Please taste responsibly.


Online Ticket Sales have Ended.  Tickets will be Available at the door of any participating winery during the event weekend

At the Door prices are:
$75 Weekend
$60 Sunday Only
$10 Designated Driver (At the door DD tickets do not include a WR Mug)




Sales are FINAL and non-refundable. No full or partial refunds are given to customers who will miss the event. The ticket is valid only on the date[s] of the event as listed and may not be exchanged or redeemed for any other dates.


The list will be posed Dec. 1st

* - Wineries that don’t allow groups of 8 or more

2020 Winter WINEland Event Map

Winter WINEland Event Map


The list will be posted Dec. 1st

* - Wineries that don’t allow groups of 8 or more