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Board of Directors

Wine Road – Northern Sonoma County
Board of Directors – April 2017
10 winery representatives, 3 lodging representatives

PRESIDENT

Carla Jeffries – Blue Rock Vineyard, General Manager
Carla is General Manager of Blue Rock Vineyards, overseeing all business, sales and marketing operations.  She has owned or operated businesses her entire career beginning with her family’s business in Michigan.  She moved to California 20+ years ago and once settled in wine country in 2006, merged her passion for business with her love of wine and has found her true calling in the wine industry.  She has served on multiple business and community boards and is one of the founding members and Chair of the 30+ downtown Healdsburg wineries, Wine.Walk. Healdsburg Alliance.  She looks forward to serving on the Board of the Wine Road and its Marketing Committee to benefit the hospitality industry in our area as a whole.
Email: Carla@BlueRockVineyard.com

VICE PRESIDENT

John Viszlay – Viszlay Vineyards, Owner/Winemaker
John Viszlay, is owner and winemaker at Viszlay Vineyards. The winery was established in 2010 when John relocated from Chicago to launch a family wine brand. He enjoyed wine for most of his adult life but had not considered a career in the industry until deciding on a lifestyle change in late 2009. Up to that point he had been successful in the shopping center industry for over 20 years. He represented landlords and retailers with site selection and lease negotiations as well as handling management and operations. John has 3 adult children, with 2 of them working in the family wine business along side of him. He grew up in Pittsburgh, went to school in Ohio and raised his kids in Minnesota. His outside interests include music, cycling and charitable work.
Email: johnviszlay@gmail.com

SECRETARY

Stacy Rafanelli-DuBois – A. Rafanelli Winery, Operations Manager/Tasting Room Manager
Stacy is part of the fourth generation A. Rafanelli Winery.  After going to law school and beginning her career in law, she realized how much she missed the wine industry.  For the past six years, Stacy has managed both the tasting room and daily operations at A. Rafanelli.  She enjoys sharing her knowledge of being part of a family wine business.
Email: stacyrafanelli@yahoo.com

TREASURER

Devon Ruddick – Tasting Room Manager &  Donations & Events Manager
I have spent the last 10 years honing my hospitality skills as part of the Hook and Ladder team. I excel in a group atmosphere and relish the opportunity to strategize and problem solve with others. I would like to be a part of the Wine Road Board to further connect with other members while giving a voice for ideas, triumphs and challenges wineries face.
Email: devin@hookandladderwinery.com

EXECUTIVE BOARD LODGING REPRESENTATIVE

Mike Salinas – Geyserville Inn, General Manager Email: mike@geyservilleinn.com

WINERY REPRESENTATIVES

Carri Holdredge, Holdredge Wines – Owner
Carri is the co-owner of Holdredge Wines, a Healdsburg boutique Pinot Noir producer established in 2001.  She is a Sonoma State graduate with a BA in marketing and economics, and worked for over 15 years as a sales and business development executive within the software industry. Carri currently manages the sales, marketing and administration of the winery. In addition to managing the business, she is integrally involved in all blending trials and decisions for the wines. She lives in the Healdsburg community with her husband and two children.
Email: carri@holdredge.com

Joe Foppoli – Christopher Creek Winery, COO/Owner
Joe is fourth generation California wine industry. His background in business development, media, hospitality, and education have lead to his success with Christopher Creek Winery producing 4000+ cases a year. He is eager to help promote the mission of the Wine Road and maximize the value of our organization.
Email: joe@christophercreekwinery.com

Julia Lander -Moshin Vineyards / Russian River Valley / 8000 case production
Director of Hospitality
Area of Expertise: Customer Service, Wine Making
It has been a pleasure serving on the Wine Road Board of Directors these past few years. I would like the opportunity to continue serving and seeing some new ideas through. Being a member of the Board keeps me, my winery and my winery cohorts up to date on what’s happening and presents a great opportunity for us to share ideas with other Wine Road members. Looking forward to 2018 and beyond.
Email: julia@moshinvineyards.com

Chris Lynch – Mutt Lynch Winery / Urban Tasting Room / 3000 case production
Owner Area of expertise: Business Development, Financial Management, Marketing
I have had a 30 year career in the wine business, focused on strategic planning, marketing/sales, direct to consumer and winery management.
My wife Brenda and I own Mutt Lynch Winery and are focused on developing our DTC business. Wine Road is a key part of those efforts. I believe my background and experience can add value to your organization in particular in marketing.
Email: chris@muttlynchwinery.com

Thomas Debiase – Senior Hospitality Manager, Foley Family Wines
Email: TDebiase@lancaster-estate.com

Ross Clendenen – Marketing and Media Manager, J. Rickards Winery
Email: ross@jrwinery.com

LODGING REPRESENTATIVES

Thomas Schwarting – Hotel Manager – Farmhouse Inn / 25 rooms / Russian River Valley
Area of Expertise: Customer Service
I am fairly new to the area and would like to network and connect with others interested in supporting and driving more tourism to Sonoma County.
Email: thomas@farmhouseinn.com

 

ADMINISTRATIVE STAFF

Executive Director – Beth Costa
Event Manager – Debbie Osborn
Office Manager – Laura Stafford