Wine Road – Northern Sonoma County
Board of Directors – April 2017
10 winery representatives, 3 lodging representatives
PRESIDENT PRO TEMPORE
Robin Calkins – Jackson Family Wines, DTC – Project Manager and Retail Development
Robin is the DTC Manager in charge of Retail Development and New Business for Jackson Family Wines working with multiple Tasting Rooms. Prior to her current position, Robin was an active participant in the construction of the new culinary wing at the Kendall-Jackson Wine Estate & Gardens, the Estate Manager at that estate and Senior Events Manager for the Jackson Family Wines Hospitality department for 9 years overseeing events for its tasting rooms. Robin’s background in hospitality started in San Jose at the DoubleTree and Hilton hotels in Catering and Convention Services departments. She and her husband and their dog, Maizy, have lived in Sonoma County for 12 years.
Carla Jeffries – Blue Rock Vineyard, General Manager
Carla is General Manager of Blue Rock Vineyards, overseeing all business, sales and marketing operations. She has owned or operated businesses her entire career beginning with her family’s business in Michigan. She moved to California 20+ years ago and once settled in wine country in 2006, merged her passion for business with her love of wine and has found her true calling in the wine industry. She has served on multiple business and community boards and is one of the founding members and Chair of the 30+ downtown Healdsburg wineries, Wine.Walk. Healdsburg Alliance. She looks forward to serving on the Board of the Wine Road and its Marketing Committee to benefit the hospitality industry in our area as a whole.
John Viszlay – Viszlay Vineyards, Owner/Winemaker
John Viszlay, is owner and winemaker at Viszlay Vineyards. The winery was established in 2010 when John relocated from Chicago to launch a family wine brand. He enjoyed wine for most of his adult life but had not considered a career in the industry until deciding on a lifestyle change in late 2009. Up to that point he had been successful in the shopping center industry for over 20 years. He represented landlords and retailers with site selection and lease negotiations as well as handling management and operations. John has 3 adult children, with 2 of them working in the family wine business along side of him. He grew up in Pittsburgh, went to school in Ohio and raised his kids in Minnesota. His outside interests include music, cycling and charitable work.
Stacy Rafanelli-DuBois – A. Rafanelli Winery, Operations Manager/Tasting Room Manager
Stacy is part of the fourth generation A. Rafanelli Winery. After going to law school and beginning her career in law, she realized how much she missed the wine industry. For the past six years, Stacy has managed both the tasting room and daily operations at A. Rafanelli. She enjoys sharing her knowledge of being part of a family wine business.
Robert Conard – Dry Creek Vineyards / Director of Retail Sales & Hospitality
Robert moved from San Diego to Sonoma County 25 years ago and has never looked back. He is a 19 year wine industry professional and past Wine Road President whose career in the wine industry has spanned from the tasting room to three tier distribution, sales and marketing and everything in between. Roberts diverse winery career and past theatre education gives him a unique perspective on the wine industry. Always ready to engage in a passionate conversation about anything hand crafted and anything made in Sonoma County, Robert looks forward to bringing his passion and experience to his service on the Board of Directors of The Wine Road.
EXECUTIVE BOARD LODGING REPRESENTATIVE
Aaron Krug – Best Western Dry Creek Inn President and General Manager
Born and raised in the Bay Area. Aaron started in the hotel business in 1976 while in High School by inventorying the laundry at his family hotel in San Francisco. After graduating in 1978, Aaron went to college at Arizona State University, graduating with a degree in Real Estate Finance in 1983. Upon his return to the Bay Area, Aaron decided to join his father Norman Krug in the family hotel business, to become a manager trainee. This new venture was the Dry Creek Inn. In June 1984 the Dry Creek Inn opened with 102 rooms and expanded with 63 Luxury Tuscan rooms in 2008. Aaron immediately fell in love with both Healdsburg and Sonoma County. 30 years later and Aaron is still at Dry Creek Inn, but now maintains an ownership role in addition to his managerial responsibilities. Aaron has two adult children that were born and raised in Sonoma County, Aaron’s daughter Sarah now works with him at the Dry Creek Inn. Currently our 3 Diamond AAA hotel maintains the Certificate of Excellence Awards from both Trip Advisor and Bookings.com.
Carri Holdredge, Holdredge Wines – Owner
Carri is the co-owner of Holdredge Wines, a Healdsburg boutique Pinot Noir producer established in 2001. She is a Sonoma State graduate with a BA in marketing and economics, and worked for over 15 years as a sales and business development executive within the software industry. Carri currently manages the sales, marketing and administration of the winery. In addition to managing the business, she is integrally involved in all blending trials and decisions for the wines. She lives in the Healdsburg community with her husband and two children.
Joe Foppoli – Christopher Creek Winery, COO/Owner
Joe is fourth generation California wine industry. His background in business development, media, hospitality, and education have lead to his success with Christopher Creek Winery producing 4000+ cases a year. He is eager to help promote the mission of the Wine Road and maximize the value of our organization.
Julia Lander -Moshin Vineyards / Director of Hospitality
It was a pleasure serving on the Wine Road Board of Directors in years past and after a few years hiatus, I’m ready to serve again. Being a member of the Board keeps me, my winery and my winery cohorts up to date on what’s happening and presents a great opportunity for us to share ideas with other Wine Road members. Looking forward to a great 40th Anniversary Celebration.
Thomas Debiase – Senior Hospitality Manager, Foley Family Wines
Ross Clendenen – Marketing and Media Manager, J. Rickards Winery
Devon Ruddick – Tasting Room Manager & Donations & Events Manager
I have spent the last 10 years honing my hospitality skills as part of the Hook and Ladder team. I excel in a group atmosphere and relish the opportunity to strategize and problem solve with others. I would like to be a part of the Wine Road Board to further connect with other members while giving a voice for ideas, triumphs and challenges wineries face.
Kevin West – Madrona Manor, Hotel Manager
In 2011 I worked on the public relations effort at Madrona Manor. I discovered how truly important public relations and marketing are to Madrona Manor and the Wine Road area in general. I’m glad to be more involved in this effort by serving on the Board of Directors.
Mike Salinas – Geyserville Inn, General Manager Email: email@example.com
Executive Director – Beth Costa
Event Manager – Debbie Osborn
Office Manager – Laura Stafford