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Our Mission

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  • The mission of the Wine Road is to increase awareness of Alexander, Dry Creek and Russian River Valleys through education and marketing while promoting Sonoma County as the year-round wine country destination.

    Press Kit 2021

    Wine Road is a member driven, winery association.

    Founded in 1976 with 9 wineries along the Russian River in Sonoma County.

    As of 2018 the Wine Road now consists of 137 wineries members and 37 associate lodging members.

    The Wine Road is governed by a Board of Directors consisting of 11 winery and 3 lodging representatives. An Executive Director manages the day-to-day operations.

    Our goal is simple – Bring people to northern Sonoma County to embrace the beauty, sample the wines and meet the cast of characters that work the farms, prepare the meals, make the wines and share their warm hospitality.

    Once you visit…we know you’ll be back!

    Press Kit – EVENTS

    Press Kit – SUSTAINABILITY

    Press Kit – ABOUT US

    Press Kit – AVA Information