Marketing & Events Committee Meeting, June 23, 2016

Beth Costa on Aug 10, 2016

Wine Road – Events Committee Meeting Minutes

June 22, 2016   Wine Road Office   9:00am


Attendees: Beth Costa, Debbie Osborn, Laura Stafford, Joe Foppoli, John Pepe, Jeff Noel, Bruce Thomas, Aaron Krug, Rebecca Germolus


Wine & Food Affair –

  • Ticket price has been raised $5 beginning 2016
    • $80 weekend, $60 Sunday, $30 DD
  • Adding something to 2017 to raise interest & ticket sales
    • SF Chronicle partnership – food critics for recipes? Beth to follow up with SF Chron.
    • Celebrity Chef endorsement with Charity? Celebrity can judge recipes?
    • Public voting is hard due to minimal cell reception
  • Winemaker Breakfasts:
    • WFA 2016 will have two to continue 40th
    • WFA 2017 will have one 20ppl @ $30


Barrel Tasting

  • Stick with what is working and focus on barrel samples:
    • Wineries can discount other tasting via event wrist band,
    • Continue to discourage busses.
  • Implement some sort of voucher system to encourage wine buying. Need to discuss total process…
    • No resolution, many questions of logistics. Discuss at a later meeting.
    • ABC questions on legality of vouchers


2017 version of the Art of Oak

  • None, one time project for the 40th


Explore Wine Road

  • 1st Saturday in May
  • Price was raised $10 for the 40th-will look at price prior to 2017
  • Make event more interactive, ticket sales have gone down
    • Stamp card-1 stamp=visit, 1 stamp=$50 spent, 1 stamp=wine club sign up. Customer can enter stamp card for gift baskets, tiered $$ amount.
    • Exploration map of participating wineries, hiking boots, landmarks/treasures at participating wineries.
    • More winery promotion, take event more seriously as a whole.
    • Possible partnership with Sonoma County parks? Promo code to Explore-Laura/Beth to contact parks.


Winter WINEland

  • No longer requiring “something on sale”
  • Entice visitors during January
    • Partner with Tahoe – Beth to reach out to Tahoe Chamber
      • Contact chamber and see if their members offer discounts want to partner with us.
      • Purchase wine and receive Promo code for WW participants.
      • Tie Winter WINEland with winter place.
    • Each winery get 200 white lights for decorating
      • Play off number of lights, 20k off the bat, as the theme “festival of lights” “brighten your winter blues”


Magical Mystery Tours –

  • Continue quarterly and keep reimbursement the same, $10 per person
  • Limit to one tour of 20ppl, 5 wineries, $100 per person
  • List “menu” of wine and food pairing on ticket sales site but not the wineries, allowing people know what to expect and lessen disappointment
  • Tours either by valley or entire Wine Road, depends on winery interest
    • Idea of twilight tours/progressive dinner but probably not enough time at each winery.

Posted by Beth Costa