Wine Road Northern Sonoma County
Client Activity Report
May 2016
Media Secured
Chicago Tribune
Michael Austin
Per the sample shipment that was arranged, Michael published an article on Dry Creek Zinfandels
@sanfrancisco
Sasha Zvereva
Posted pre- and post-coverage of the Ruby Affair Gala at Soda Rock Winery on her Instagram page
Media Pending
Chicago Tribune
Michael Austin
Michael plans to write two stories on Russian River Pinot Noir and Chardonnay and Alexander Valley Cabernet; WW will let Wine Road know when Michael is ready for the next two shipments of wine samples
Diablo
Susan Safipour
Interested in featuring photos from the Ruby Affair Gala for post-event coverage in the “Faces” column; WW sent a Dropbox folder of photos for consideration
Mashable
Travel Editor Jessica Plautz
Per the meeting in New York in October 2015, Jessica would like to pursue a “behind the scenes” video story on a Wine Road winery; Jessica has since left her position at Mashable
National Geographic Traveler
Photo Editor Anne Farrar
Anne sent photographer Leah Nash to cover the Sonoma region, including many Wine Road members, in early November; the story will run in the June/July issue of the magazine
National Geographic Traveler
Christine Blau
Submitted Beth’s answers for the “I Heart My City” column; WW continues to follow up on when this will run
Fashion by Ally
Ally Chen
Sent information about Wine Road’s 40th anniversary and invited Ally to cover the Magical Mystery Tour; Ally is attending and WW is coordinating
Media Activity
7×7.com
Renee Alexander
Sent information about the Magic Mystery Tours, Barrel Art and “Get in the Picture” selfie contest for consideration in upcoming coverage; Renee asked to keep her posted as the date draws closer; WW is following up
7×7.com
Carey Sweet
Pitched Wine Road 40th anniversary events as “5 Reasons to Visit Northern Sonoma” this year for consideration in upcoming wine country coverage
Alaska Airlines
Contributor Chaney Kwak
Pitched Wine Road and the 40th anniversary activities for an upcoming story on the Napa and Sonoma regions; WW continues to follow up
@BayAreaEats
Kristin Rimbach
Sent information about Wine Road’s 40th anniversary and invited Kristin to cover the Magical Mystery Tour
@BonTraveler
Jessica Wright
Sent information about Wine Road’s 40th anniversary and invited Jessica to cover the Magical Mystery Tour; unable to attend
@BreadBunnie
Christina Song
Sent information about Wine Road’s 40th anniversary and invited Christina to cover the Magical Mystery Tour
Brides
Features & Travel Director Yolanda Crous
Met with Yolanda in New York on October 7; WW followed up with information on Wine Road members with wedding capabilities as well as possible stories on sparkling wines for weddings
Champagne for Everyday blog
Jill Owen
Sent information about Wine Road’s 40th anniversary and invited Jill to cover the Magical Mystery Tour
@CynEats
Cynthia Linh
Sent information about Wine Road’s 40th anniversary and invited Cynthia to cover the Magical Mystery Tour
@EatingThroughSF
Lily Kaplan
Sent information about Wine Road’s 40th anniversary and invited Lily to cover the Magical Mystery Tour
Evanston Magazine
Peter Gianopulos
Compiled information for Peter on Wine Road members with ties to Chicago; sent direct contact information to Peter for interviews; WW followed up as to the run date
Forbes
Cathy Huyghe
Sent information about Wine Road and the 40th anniversary; Cathy does not have time to stop along the Wine Road during her trip to Sonoma the last weekend in May, but will keep in mind for upcoming wine country coverage
Freelance (Uproxx, Inside Hook, Outside Magazine)
Trevor Morrow
Trevor attended the media dinner at The Eveleigh in Los Angeles; Trevor is unable to schedule a trip to the region at this time, but WW will keep in touch and connect Trevor with Wine Road directly if he is able to make a trip
Freelance (American Way, USA Today, Travel + Leisure)
Adrienne Jordan
Adrienne met with Beth in Healdsburg in early November, and visited a number of Wine Road members; she is pitching stories on the anniversary to Bon Appetit, Food & Wine, and more; she is waiting to hear back from her editors; also sent information on the 40th anniversary gala in May for a story on travel anniversaries; WW continues to follow up and will connect Adrienne with Wine Road directly if anything further is needed
Freelance (Montecristo Magazine, Viator, Travel Intelligence, etc.)
Katherine Brodsky
Pitched Wine Road for future consideration in destination stories for a variety of magazines; she was very interested in Wine Road; WW is following up
Freelance (Destination Weddings & Honeymoons, Bespoke)
Kristin Conard
Sent information on Wine Road and the 40th anniversary, per her interest; Kristin is formulating a pitch for her editors and WW continues to follow up on leads
Freelance (Travel + Leisure Magazine, U.S. News and World Report Travel, Food and Wine Magazine’s FWx)
Sery Kim
Pitched Wine Road as the perfect spot for a girlfriends weekend getaway; WW is following up
Freelance (Sunset, Edible, Marin Independent Journal)
Christina Mueller
Shared information on Wine Road’s upcoming 40th anniversary events; she is interested in attending the Magical Mystery Tour and WW is following up
Freelance (USA Today)
Marla Cimini
Pitched a story on experiencing the smallest members of Wine Road for consideration in upcoming wine country coverage; Marla is interested; WW is following up
Freelance (Conde Nast Traveler, Travel & Leisure, BBC Travel, Afar)
Kelly Badal
Sent information about Wine Road for consideration in upcoming travel stories
Forbes
Anja Mutic
Sent information on Wine Road as an ideal travel destination, highlighting the 40th Anniversary for consideration in upcoming travel coverage; WW is following up
Forbes Travel Guide
Veronica Meewes
Sent information on Wine Road as a great resource for couples looking to have a wine country wedding in the upcoming “Best Places for Wine Lovers to Get Married” story
Group Travel Leader
Mac Lacy
Pitched Wine Road as the perfect destination for the September issue’s “Girlfriend Getaways” feature
Haute Living
Katie Sweeney
Pitched Wine Road 40th anniversary events as “5 Reasons to Visit Northern Sonoma” this year for consideration in upcoming wine country coverage; invited Katie to cover the Magical Mystery Tour
JetSet Magazine
Alesandra Dubin
Sent information on Wine Road for consideration in upcoming “Luxury Travel” feature
Nob Hill Gazette
Theresa Rodriguez
Pitched Wine Road for an upcoming story on “Clever Traveling”
Preferred Travel
Anja Mutic
Pitched the Ruby Affair Gala in May for a story on major events happening in the spring and summer of 2016 in North America; WW is following up
PureWow
Allison McCarthy
Pitched Wine Road 40th anniversary events as “5 Reasons to Visit Northern Sonoma” this year for consideration in upcoming wine country coverage; Allison will keep in mind
Recommend
Michelle Marie Arean
Pitched Wine Road for inclusion in the June’s Destination Weddings & Honeymoons issue; coverage was declined; Michelle keeping Wine Road in mind for upcoming an Romance Travel feature
San Francisco Magazine
Ian White
Pitched Wine Road 40th anniversary events as “5 Reasons to Visit Northern Sonoma” this year for consideration in upcoming wine country coverage; Ian is interested and passed the pitch along for further consideration
@ASideofSweet
Kelly Egan
Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour; unable to attend
Sonoma Magazine
Diane Holt
Sent Diane a Dropbox folder of images for the Ruby Affair Gala, per her request to feature Worth our Weight’s Evelyn Cheatham
Sunset
Margo True
Pitched Wine Road’s 40th anniversary, the October Pinot Noir tasting, a Wine & Food Affair, and Breakfast with the Winemaker events for consideration in the October issue of Sunset
The Culture Trip
Lavinia Lumezanu
Pitched Wine Road as the top destination in Sonoma where visitors can find the best wineries in Northern California
The Ohio Transplant
Aimee Rancer
Sent information about Wine Road’s 40th anniversary and invited Aimee to cover the Magical Mystery Tour; unable to attend
Thrillist
Eloise Porter
Pitched Wine Road 40th anniversary events as “5 Reasons to Visit Northern Sonoma” this year for consideration in upcoming wine country coverage
Trip Creator Blog
Elizabeth Xu
Pitched Beth as a California Wine Country expert for an upcoming piece for first-time visitors to Wine Country
Wine Oh TV
Monique Soltani
Pitched Monique on attending and covering the Magic Mystery Tours; followed up on her initial interest
Yummertime
Brock Williams and Chris Lin
Sent information about Wine Road’s 40th anniversary and invited Yummertime to cover the Magical Mystery Tour; unable to attend
Other Activity
- Held monthly agenda meeting on May 3, 2016
- Connected Wine Road with Sheila Marikar (freelance for Fortune, New York Times) who is planning a personal trip to the area
- Connected Circe Sher of H2 with travel writer Monica Schweiger, per her request to stay at the hotel; also sent information on sustainability along the Wine Road per her interest in writing a sustainable guide to the region
- Pitched 31 print, online, and broadcast media on appointment-only Wine Road wineries for consideration in upcoming wine country coverage; followed up
- Posted in: Marketing
- Tagged in:
