“How can I help?” is a question wineries along the Wine Road are hearing from wine lovers concerned about the recent wildfire that burned though parts of Sonoma County. How can you help?—deliberate tourism. Deliberate Tourism Works Deliberate tourism is supporting a region, especially after it has experienced a natural disaster or other hardship. After […]

Sorting Fact from Fiction: An Important Message from Wine Road Executive Director, Beth Costa, about the wildfire situation in Sonoma County Wine Country. As I’m sure you are aware, our area has been hit hard by wildfires. Clearly it is too early to assess all the damage done to the wineries in our area, and […]