Wagstaff Client Report – August 2015

Wine Road Northern Sonoma County

Client Activity Report

August 2015

 

Media Secured

7×7.com

Contributor Garrick Ramirez

Per his attendance on the June 2015 press trip, Garrick wrote the article “9 Lovely Wineries You Must See Along Sonoma’s Wine Road”; the article was tweeted to 7×7’s 94.7K followers, and was included in the email newsletter

http://www.7×7.com/eat-drink/9-lovely-wineries-you-must-see-along-sonoma-s-wine-road

 

Media Pending

Freelance (Aspen Times, Vail Daily)

Amiee White Beazley

Per release of Wine Road’s 40^th Anniversary announcement, Amiee plans to include Wine Road in her travel column; WW sent photos

 

Freelance (New York Times, Chicago Tribune)

Ari Bendersky

Per Ari’s visit along the Wine Road in October, he would like to highlight his trip in an upcoming travel piece in 2015; he is interested in meeting in Chicago in October

 

TravelandLeisure.com

Contributor Jenna Scatena

Jenna plans to run the educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards as an online piece for Travel + Leisure; WW sent photos and continues to follow up for the run date

 

Media Activity

Bay Area News Group

Wine Columnist Mary Orlin

Pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards for inclusion in late summer/early fall coverage; WW is following up

Chicago Tribune

Editor Alison Bowen

Pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards for inclusion in late summer/early fall coverage; WW is following up

Departures

Features Director Heather Halberstadt

Pitched Wine Road and Sonoma as a destination for the October “Destinations” issue; WW is following up

 

Dine and Dish (KRON4)

Reporter Vicki Liviakis

Pitched Wine Road for the “Wine for non-Snobs” broadcast segment; WW continues to follow up

 

Eater San Francisco

Editor Ellen Fort

Pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards for fall harvest wine country coverage; WW is following up

Elle.com

Associate Editor Natalie Matthews

Pitched Wine Road as the ideal travel destination for fall, with special events and beautiful autumnal scenery, for Elle.com’s Culture section

 

Fodors.com

Senior Editor Caroline Trefler

Pitched Wine Road as the ideal travel destination for fall, with special events and beautiful autumnal scenery

 

Food Fashionista

Mika Takeuchi

Pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards as fun “back to school” experiences for adults; WW is following up

Freelance (San Francisco Chronicle)

Alissa Merksamer

Pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards for fall harvest coverage; WW is following up

Freelance (Alaska Airlines, Virtuoso Life, among others)

Julie H. Case

Julie attended the June 2015 press trip; WW continues to follow up with Julie for updates on her story pitches

 

Freelance (Via, 7×7.com)

Garrick Ramirez

Garrick is pitching a story on Wine Road’s 40^th anniversary to Via; WW continues to follow up

 

Freelance (SF Weekly)

Mary Ladd

Pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards for inclusion in late summer/early fall coverage; Mary is on assignment through August but is considering this for early September; WW continues to follow up

Freelance (Thrillist, NBC Bay Area)

Tamara Palmer

Pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards as fun “back to school” experiences for adults; WW is following up

Freelance (New York Times)

Matt Beardmore

Pitched the 40^th anniversary and “Wine 101” educational wine programs for the In Transit blog; Matt passed for now, but remains interested in future events

Freelance (Destination Weddings & Honeymoons, Bespoke)

Kristin Conard

Sent information on Wine Road and the 40^th anniversary, per her interest

 

Freelance (USA Today)

Eric Grossman

Eric may be visiting Northern California wine country this fall; WW reached out with information about Wine Road, and the upcoming 40^th anniversary

 

Freelance (Refinery29)

Contributor Alexandra Cheney

Pitched Wine Road for Alexandra’s upcoming long-form article on the 29 best places you need to experience for publication in December; Alexandra would need to visit Wine Road in order for it to be considered

 

Haute Living

Contributor Katie Sweeney

Pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards as fun “back to school” experiences for adults; WW is following up

JetSetter.com

Editor Leigh Crandall

Pitched Wine Road and sent photos for the feature “Fall Foliage for Everyone”

 

Marin Independent Journal

Editor Vicki Larson

Pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards for inclusion in late summer/early fall coverage; WW is following up

Napa Valley Register

Food & Wine Editor Pierce Carson

Pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards for inclusion in late summer/early fall coverage; WW is following up

 

National Geographic Traveler

Contributor Becca Hensley

Pitched Wine Road and its emphasis on eco-friendly amenities and upcoming 40^th anniversary for the 2016 “Best of the World” issue; while her editors do not plan to feature it right now; it remains under consideration

 

The New York Times

Columnist Stephanie Rosenbloom

Pitched Wine Road as the ideal travel destination for fall, with special events and beautiful autumnal scenery, for The Getaway

 

Orange Coast Magazine

Contributor Rusty Gaffney

Sent information on Wine Road for feature in Rusty’s online wine column; WW continues to follow up

 

Refinery 29

Editor Michelle Tafoya/contributor Michele Bird

Pitched Wine Road as the ideal travel destination for fall, with special events and beautiful autumnal scenery, for Refinery29.com’s Travel section

 

San Jose Mercury News

Wine Columnist Laurie Daniel

Pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards for inclusion in late summer/early fall coverage; WW is following up

SV Magazine

Editor Amalia McGibbon

Sent information on Wine Road for upcoming travel and lifestyle coverage she has planned in 2015; she is considering for future coverage, and WW continues to follow up

 

Sunset

Wine Editor Sara Schneider

Pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards as fun “back to school” experiences for adults for consideration in upcoming fall coverage; WW is following up

Thrillist SF

Senior Editor Grant Marek

Pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards for inclusion in late summer/early fall coverage; WW is following up

Travel + Leisure

Associate Editor Nikki Ekstein

Pitched Wine Road as the ideal travel destination for fall, with special events and beautiful autumnal scenery, for Trip Ideas

 

USA Today

Travel Editor Ashley Day

Pitched Wine Road as the ideal travel destination for fall, with special events and beautiful autumnal scenery, for the Destinations section; also pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards as fun “back to school” experiences for adults; WW is following up

 

Where San Francisco

Editor Rachel Ward

Pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards for inclusion in late summer/early fall coverage; also pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards for inclusion in late summer/early fall coverage; WW is following up

The Wall Street Journal

Associate Editor Beth Kracklauer

Pitched Wine Road as the ideal travel destination for fall, with special events and beautiful autumnal scenery, for “Off Duty Travel”

 

Wine Enthusiast

Contributor Alexis Korman

Pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards for inclusion in late summer/early fall coverage; WW is following up

WineOhTV

Monique Soltani

Monique expressed interest in the 40^th anniversary; she just had twins, and WW will follow up next year

 

Yahoo! Travel

Editor Leah Ginsberg

Pitched educational wine programs from Grape Leaf Inn, West Wines and Merriam Vineyards for inclusion in late summer/early fall coverage; also pitched Wine Road as a picturesque travel destination for fall, whether it’s a day trip, weekend getaway or long vacation, for the Road Trip section; WW is following up

 

Your Culinary World

Editor Ana Kinkaid and Peter Schlagel

Ana and Peter attended the June 2015 press trip; WW continues to follow up to secure resulting coverage

 

Other Activity

• Began outreach to potential restaurant partners for the Sacramento media lunch on September 17, 2015
• Began outreach for the upcoming media tour in Chicago, NYC, DC, and Los Angeles in October 2015
• Booked lodgings for the upcoming media tour in October 2015