Marketing and Events Committee Meeting Sept 2015

Wine Road

Marketing and Events Committee Meeting

September 15, 2015   9:00-10:00am

Wine Road Office 

Topics for Discussion

• Brainstorming how to promote our 40th to more members and consumers.
  • Send one event reminder/sign up at a time with details
  • Compile a spreadsheet showing who’s signed up for what and events that still need member participants
  • Marcy and Beth are working on event sponsorships
• “Art of Oak”
  • We still need artists
    • Contact City of HBG for list of Truck Artist
    • Artists get a $100 stipend
• Savor the Central Coast in Sept.
  • We’re attending this event with a few wineries – what do we need to give out to promote our 40th? – Tri-Folds
  • How do we collect emails – “Enter Email to Win”
    • Merrriam private sit down tasting for 8 ($280 value)
    • Rodney Strong private Food & Wine pairing for 8 ($440 value)
• East Coast Press Trip
  • Clocks, Capabunga, press kit
    • Laura ordering Brand Iron for Clocks with new Wine Road Logo, place brand on back
• Need videos – who wants to oversee this project?  Quick vine videos for “This is my Wine Road” to promote 40^th
  • Mysty will go out to wineries and take 7 second videos of winemakers, cellar workers, tasting room staff, etc
    • She’ll narrow down a couple days and times as a heads up
• Past Presidents BBQ – who wants to help with this? Ideally this will be where we shoot most of the interviews for our documentary.
  • Tentatively ~ Dry Creek Vineyards to host week of Oct 19^th starting around 4pm for lighting. Robert will confirm in the next week.
• New Logo
  • Use on Winter WINEland – out in November
  • Press Release to business publications – November
  • Release to members – First of October