Marketing and Events Committee Meeting Sept 2015

Beth Costa on Sep 16, 2015

Wine Road

Marketing and Events Committee Meeting

September 15, 2015   9:00-10:00am

Wine Road Office 

Topics for Discussion

  • Brainstorming how to promote our 40th to more members and consumers.
    • Send one event reminder/sign up at a time with details
    • Compile a spreadsheet showing who’s signed up for what and events that still need member participants
    • Marcy and Beth are working on event sponsorships
  • “Art of Oak”
    • We still need artists
      • Contact City of HBG for list of Truck Artist
      • Artists get a $100 stipend
  • Savor the Central Coast in Sept.
    • We’re attending this event with a few wineries – what do we need to give out to promote our 40th? – Tri-Folds
    • How do we collect emails – “Enter Email to Win”
      • Merrriam private sit down tasting for 8 ($280 value)
      • Rodney Strong private Food & Wine pairing for 8 ($440 value)
  • East Coast Press Trip
    • Clocks, Capabunga, press kit
      • Laura ordering Brand Iron for Clocks with new Wine Road Logo, place brand on back
  • Need videoswho wants to oversee this project?  Quick vine videos for “This is my Wine Road” to promote 40th
    • Mysty will go out to wineries and take 7 second videos of winemakers, cellar workers, tasting room staff, etc
      • She’ll narrow down a couple days and times as a heads up
  • Past Presidents BBQwho wants to help with this? Ideally this will be where we shoot most of the interviews for our documentary.
    • Tentatively ~ Dry Creek Vineyards to host week of Oct 19th starting around 4pm for lighting. Robert will confirm in the next week.
  • New Logo
    • Use on Winter WINEland – out in November
    • Press Release to business publications – November
    • Release to members – First of October



Posted by Beth Costa