Board Meeting - Dec. 2014

Full Board Meeting Minutes

December 10, 2014 11:00

Vintner’s Inn

In Attendance: Renae, Ross, Beth, Stacy, Aaron, Carri, Carla, Kathleen, Derek, Jeff, Sue, Robert

Absent: Kevin, Robin

11:05 Meeting Called to Order by Renae

Motion to approve prior meeting minutes: Ross / Seconded by Sue / unanimously passed

11: 20 Treasure Report

11:40 Events

Wine & Food Affair
- Recipes are being edited for online book
- 2015 ideas
  - redesign online / maybe offer print versions for easy print out

Winter WINEland
- Comparing to last year, we are up in sales by at least 200 tickets
- Still missing over 30 descriptions from wineries
Barrel Tasting
- Timeline
  - posters ready to be handed out at Winter WINEland
  - Sign-ups to participate start this week
  - Ticket Sales will launch Winter WINEland Weekend
- Pricing
  - $40 pre-event
  - $60 at door
  - $5 for designated drivers
Season Pass
- Not offered for 2015 / no future plans for any type of VIP tickets
40th Anniversary
- A 2016 event – plans still pending
- Need a large area to host a gala type event – possible looking at Sara Lee Kunde’s Grove (Now owned/operated by Kendal Jackson)
- Ideas include: local celebrity chefs / 40 wineries / documentary film / 5 founding wineries / food stations
- Big push in press will be needed
- Will form a special committee just for this event
Wine Tourism Day
- No update
Miscellaneous Event News
- “How To” video for Barrel Tasting on track to premiere first week of January
- Up to vote: Pre-event meetings to be mandatory and tied to reimbursements for Barrel Tasting and future events in 2015
  - Motion to approve; Robert / Seconded by Ross / Unanimously passed
- Tracking supplies
  - Here on out, wineries will be charged ticket price for every missing wristband
  - Up to vote: Allowing every winery 4 wristbands free of cost to give to employees for Winter WINEland and Barrel Tasting
    - Motion to approve: Kathleen / Seconded by Robert / Unanimously passed

12:40 Marketing & PR

Marketing Committee Report – Robin Absent
- Beth reported that Megan will be writing press release every 2 weeks
New York
- Disappointing trip in regard to SF travel
  - press breakfast was big mess – audio visual did not work / no powerpoint
  - No offers as a big draw
Wine Tourism Conference
- Food for thought – Mutineer Magazine founder as keynote speaker to focus on good marketing
San Diego
- great festival
- 4 winemakers for lunch / 18 for grand tasting
- App is updated and allows notes to be written next to the wineries
Seattle
- February 22nd – goal is to have 5 wineries total
Wine Road App
- All updates are complete
SF Chronicle Ad
- Turned out great / best ad that has been done on behalf of WR
  - Included full page with the QR code with beautiful landscape picture
Grant for Sonoma County Advertising / SoCo Tourism
- 2 applications submitted – one for advertising and one for the documetnary film
Tasting Tips Video Released
- Good feedback

12:50 Technology

New website as of December 30th
- Everything is being switched over so completion is mandatory
Wine Road App Updates
- Updates of links as events unfold

12:50 New Business

Printed quarterly update for members – instead of online
- There was only a reported 37% open rate with the previously monthly updates, so those updates ceased
- New idea is a printed and mailed quarterly updated

1:10: New Logo

Review of options of new logo
- Plan is to have 6 people come in and brainstorm with current logo ideas and possibly new ideas before moving forward with a vote for a new logo

1:20 Meeting Adjourned

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Board Meeting – Dec. 2014