Full Board Meeting Minutes
December 10, 2014 11:00
Vintner’s Inn
In Attendance: Renae, Ross, Beth, Stacy, Aaron, Carri, Carla, Kathleen, Derek, Jeff, Sue, Robert
Absent: Kevin, Robin
11:05 Meeting Called to Order by Renae
- Prior Meeting Minutes
- Motion to approve prior meeting minutes: Ross / Seconded by Sue / unanimously passed
11: 20 Treasure Report
- Line by Line review
- New things tried this past year that did not work out will be taken out of 2015 budget
- Eventbrite will not be used for assessments
- Season Pass will not longer be offered
- No television ads
- No Wine Road on the Road
- No cookbooks or Calendars
- Pick of Vine donation to be reduced by $500
- Increases/New items
- Part time staff will be a full time position (Megan)
- 40th Anniversary will be $10,000 and if WR is awarded 10K grant for film that will be added in
- New things tried this past year that did not work out will be taken out of 2015 budget
- Motion to approve budget: Derek / Seconded by Sue / unanimously passed
11:40 Events
- Wine & Food Affair
- Recipes are being edited for online book
- 2015 ideas
- redesign online / maybe offer print versions for easy print out
- add in a rate/review section
- allow for serving sizes to be adjusted
- Winter WINEland
- Comparing to last year, we are up in sales by at least 200 tickets
- Still missing over 30 descriptions from wineries
- Barrel Tasting
- Timeline
- posters ready to be handed out at Winter WINEland
- Sign-ups to participate start this week
- Ticket Sales will launch Winter WINEland Weekend
- Pricing
- $40 pre-event
- $60 at door
- $5 for designated drivers
- Timeline
- Season Pass
- Not offered for 2015 / no future plans for any type of VIP tickets
- 40th Anniversary
- A 2016 event – plans still pending
- Need a large area to host a gala type event – possible looking at Sara Lee Kunde’s Grove (Now owned/operated by Kendal Jackson)
- Ideas include: local celebrity chefs / 40 wineries / documentary film / 5 founding wineries / food stations
- Big push in press will be needed
- Will form a special committee just for this event
- Wine Tourism Day
- No update
- Miscellaneous Event News
- “How To” video for Barrel Tasting on track to premiere first week of January
- Up to vote: Pre-event meetings to be mandatory and tied to reimbursements for Barrel Tasting and future events in 2015
- Motion to approve; Robert / Seconded by Ross / Unanimously passed
- Tracking supplies
- Here on out, wineries will be charged ticket price for every missing wristband
- Up to vote: Allowing every winery 4 wristbands free of cost to give to employees for Winter WINEland and Barrel Tasting
- Motion to approve: Kathleen / Seconded by Robert / Unanimously passed
12:40 Marketing & PR
- Marketing Committee Report – Robin Absent
- Beth reported that Megan will be writing press release every 2 weeks
- New York
- Disappointing trip in regard to SF travel
- press breakfast was big mess – audio visual did not work / no powerpoint
- No offers as a big draw
- Disappointing trip in regard to SF travel
- Wine Tourism Conference
- Food for thought – Mutineer Magazine founder as keynote speaker to focus on good marketing
- San Diego
- great festival
- 4 winemakers for lunch / 18 for grand tasting
- App is updated and allows notes to be written next to the wineries
- Seattle
- February 22nd – goal is to have 5 wineries total
- Wine Road App
- All updates are complete
- SF Chronicle Ad
- Turned out great / best ad that has been done on behalf of WR
- Included full page with the QR code with beautiful landscape picture
- Turned out great / best ad that has been done on behalf of WR
- Grant for Sonoma County Advertising / SoCo Tourism
- 2 applications submitted – one for advertising and one for the documetnary film
- Tasting Tips Video Released
- Good feedback
12:50 Technology
- New website as of December 30th
- Everything is being switched over so completion is mandatory
- Wine Road App Updates
- Updates of links as events unfold
12:50 New Business
- Printed quarterly update for members – instead of online
- There was only a reported 37% open rate with the previously monthly updates, so those updates ceased
- New idea is a printed and mailed quarterly updated
1:10: New Logo
- Review of options of new logo
- Plan is to have 6 people come in and brainstorm with current logo ideas and possibly new ideas before moving forward with a vote for a new logo
1:20 Meeting Adjourned
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