Marketing Committee – Sept. 28, 2017

Marketing Committee

September 28, 2017   9:00am

Wine Road office – upstairs

1439 Grove Street, Healdsburg

Members: Jenny – Fern Grove, Ross – J. Rickards, Eric – Best Western, Rebecca – Max. Value Marketing, Beth – Wine Road, Laura – Wine Road

Access Wine Road

• Launch
  • November 1^st
  • Invitation email – paperless post, evite
• Promotion:
  • Rack cards to include with maps and for WFA
  • Personal touch – remember names, WR contact
  • Emphasis on exclusivity, events, part of the WR family

Rancho Mirage and VinDiego

• Trade Seminar as a panel with winemakers and growers
  • 3-4 members to participate
• Grand Tasting
  • 10-20 members to pour wines
  • 2000+ consumers attend each
• Promote Wine Road RHONE EVENT May 18-19th
  • Use tickets to our event as Promo for email addresses at each event

New York press event

• Gift for press – Tea Towels
• Topics to pitch – Wine Road Content: Blog, Newsletter, podcast, website

Sharing – blog, newsletter, podcast

• Seminar for members
  • Content Marketing
  • Raven Theater
  • Step-by-Step how to post content on Social Platforms
• Rack Card
  • NY Press Trip
  • Members
  • Tourism Trade Show

Podcast

• New Website is much more visually pleasing
• Mysty sending Press Release within a week or so

Video for Barrel Tasting

• Use actual customers and a winery owner
  • Sonoma State students through Wine Program
  • Long time customers: Kevin and Ivy
  • Owner: ask John Balletto
• Ross will work with Beth to produce

Posted by Beth Costa

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