Marketing Committee – Sept. 28, 2017

Beth Costa on Sep 29, 2017

Marketing Committee

September 28, 2017   9:00am

Wine Road office – upstairs

1439 Grove Street, Healdsburg

Members: Jenny – Fern Grove, Ross – J. Rickards, Eric – Best Western, Rebecca – Max. Value Marketing, Beth – Wine Road, Laura – Wine Road


Access Wine Road

  • Launch
    • November 1st
    • Invitation email – paperless post, evite
  • Promotion:
    • Rack cards to include with maps and for WFA
    • Personal touch – remember names, WR contact
    • Emphasis on exclusivity, events, part of the WR family

Rancho Mirage and VinDiego

  • Trade Seminar as a panel with winemakers and growers
    • 3-4 members to participate
  • Grand Tasting
    • 10-20 members to pour wines
    • 2000+ consumers attend each
  • Promote Wine Road RHONE EVENT May 18-19th
    • Use tickets to our event as Promo for email addresses at each event

New York press event

  • Gift for press – Tea Towels
  • Topics to pitch – Wine Road Content: Blog, Newsletter, podcast, website

Sharing – blog, newsletter, podcast

  • Seminar for members
    • Content Marketing
    • Raven Theater
    • Step-by-Step how to post content on Social Platforms
  • Rack Card
    • NY Press Trip
    • Members
    • Tourism Trade Show


  • New Website is much more visually pleasing
  • Mysty sending Press Release within a week or so


Video for Barrel Tasting

  • Use actual customers and a winery owner
    • Sonoma State students through Wine Program
    • Long time customers: Kevin and Ivy
    • Owner: ask John Balletto
  • Ross will work with Beth to produce



Posted by Beth Costa