Marketing Committee
September 28, 2017 9:00am
Wine Road office – upstairs
1439 Grove Street, Healdsburg
Members: Jenny – Fern Grove, Ross – J. Rickards, Eric – Best Western, Rebecca – Max. Value Marketing, Beth – Wine Road, Laura – Wine Road
Access Wine Road
- Launch
- November 1st
- Invitation email – paperless post, evite
- Promotion:
- Rack cards to include with maps and for WFA
- Personal touch – remember names, WR contact
- Emphasis on exclusivity, events, part of the WR family
Rancho Mirage and VinDiego
- Trade Seminar as a panel with winemakers and growers
- 3-4 members to participate
- Grand Tasting
- 10-20 members to pour wines
- 2000+ consumers attend each
- Promote Wine Road RHONE EVENT May 18-19th
- Use tickets to our event as Promo for email addresses at each event
New York press event
- Gift for press – Tea Towels
- Topics to pitch – Wine Road Content: Blog, Newsletter, podcast, website
Sharing – blog, newsletter, podcast
- Seminar for members
- Content Marketing
- Raven Theater
- Step-by-Step how to post content on Social Platforms
- Rack Card
- NY Press Trip
- Members
- Tourism Trade Show
Podcast
- New Website is much more visually pleasing
- Mysty sending Press Release within a week or so
Video for Barrel Tasting
- Use actual customers and a winery owner
- Sonoma State students through Wine Program
- Long time customers: Kevin and Ivy
- Owner: ask John Balletto
- Ross will work with Beth to produce
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