Wine Road Board of Directors
Wednesday, Nov. 8, 2023
9:00am-10:30am
Note location – Longboard Vineyards
MINUTES
Present: John, Teri, Jack, Lillian, Helen, Katie, Aaron, Devin, (Beth)
Absent: Dan, Oded, Harry, Lucas, Brooke
Submitted: Helen Sharrocks
Call to order: 9:08am
Review Meeting Minutes – July & Sept, October – Minutes approved
Treasurer’s Report: HTID partnership $15,000 – Submitted by Beth
Events
W&F Affair- 1910 tix sold. $30k over projection. Suggest doubling the number of VIP and adding 2 more wineries to offer Friday reception/Saturday brunch. Designate VIP with special lanyard.
Winter WINEland – tickets launch Nov. 8th for Insiders, 9th public
February Wine Trail date has been shared (Feb. 10) sign-up in Dec – New name so not to confuse.
Marketing
Google tastings – every other month in 2024. Offer food, better signage. 2 staff per winery to promote their wine.
“Locals” Tasting Offers / Sonoma County residents – unanimous vote to NOT move forward.
Instead:
Wine Road will seek 6-8 restaurants to offer free corkage with local wine January-March. To be offered during regular business hours. List will be compiled on a card to be given out by WR TRs.
Vote to move forward: 7 yes, 1 no.
Wine Road Ambassador
Created printed version of quiz and study guide for staff meetings. Hardcopy printed for team testing.
Membership
To date 7 wineries and 6 lodgings not renewing – Aaron will reach out to lodgings.
2 new wineries – Banshee, Idlewild
Member sales seminar – offered twice, 90 attendees – Suggest increasing the price to $15- $25 to cover costs. Continue to offer this valuable resource.
Old Business – Member Meeting Dec. 14th – invitations out Nov. 8th – Lillian provided running order. Also Board members are tasked with manning six WR program tables.
Ambassador – Katie
Insider – Oded
Weekly memo – Danny, Helen
Podcasts – Devin
Varietal of the month – Teri
Seminar – Annual events – John
Sip / Stay – Harry
Beth will provide scripts for the Program Tables.
New Business
Meeting adjourned – 10:09am
John Viszlay | termed out | Mar-17 |
Devin Reddick | termed out | Mar-17 |
Teri Rolleri | 2 more years on 1st term | Mar-22 |
Jack Seifrick | 1 more year on 2nd term | Mar-19 |
Lillian Fechter | 1 more year on 2nd term | Mar-19 |
Dan Christensen | 1 more year on 2nd term | Mar-19 |
Oded Shakked | 1 more year on 2nd term | Mar-19 |
Helen Sharrocks | can run again – YES | Mar-21 |
Harry Wetzel | can run again – YES | Mar-21 |
Katie Ambrosie | can run again – YES | Mar-21 |
Lucas Meeker | can run again – ? | Mar-21 |
Brooke Ross | can run again – ? | Mar-21 |
Aaron Krug | can run again – YES | Mar-21 |
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