Wine Road Podcast Episode 191

Liana on Dec 28, 2023


In episode 191 of our podcast, we hosted Devin Ruddick, Vice President of Sales and Marketing at Hook & Ladder Winery. The discussion centered around the evolution of wine tourism and the urgent necessity for wineries to adapt by providing unique and engaging experiences to attract visitors. Beyond the traditional wine tastings, Devin suggested an array of activities including hosting live music, food trucks, comedy shows, and author series to create a multifaceted experience for visitors. Catering to different demographics, including families, and fostering a sense of community within the wine setting were emphasized.

In the second part of the conversation, the impact of the COVID-19 pandemic was touched upon, underlining the challenges wineries face in encouraging people to venture out post-pandemic. The key lies in reinventing experiences and presenting visitors with dynamic, changing offerings that would keep their interest piqued. Devin also highlighted the importance of the wine community sticking together and collectively working towards reviving the industry. Finally, two upcoming events at Hook & Ladder were announced – a music event in May and a ticketed mini-music festival.

Podcast Sponsored by: River Road Family Vineyards and Winery

Posted by Liana

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