August 11, 2021
In attendance:
Katie
Devin
Helen
Lillian
Lucas
Harry
Julia
Dan
Aaron
Oded
John
Wine & Food Affair:
- 40 Wineries agreed to host based on survey
- As of today, no one has signed up. Feedback: wineries are coordinating food etc.
- Wineries have option to give on hour or half hour
- Sunday only tickets
- Tickets processed through CellarPass
- Pre-choose reservations, then complete payment.
- Group of six.
Barrel Tasting :
- One weekend in March
Assessments:
- 80 wineries have paid
- 7 wineries are not renewing
- 4 lodges are not renewing
- Beth noting who is taking which board members are taking which wineries/lodgings for follow up
Survey:
- Info on tickets, demographic scaled into older generations, 1,300 responses, want special offers especially outside of area
Healdsburg Tourism:
- $12k
- Social media posts, podcast, events, unique experience and tickets, newsletter
Perks & Privileges:
- Follow-up : Redirect original plan. Reevaluate original ideas.
- App to model : “Townsies” app
- Previous club : RoadRunner
- Beth reached out to software companies:
- Member/subscription app. We can edit and support design. Annual fee of $2,500/annual.
- Current company – $3k/month. We can’t edit our own app
- SonomaWest : Beth is waiting to hear from them. Expected to connect 8/11
Subscription:
- Need success stories to share with members
- Idea – comped tickets, monthly fee, wine distribution
Wine Club:
- Adding experiences and tickets
- Offers provided by wineries
- How many bottles to include in the shipment
- Retail partner/compliance needs to be addressed
- Focus on top 5 shipping events
- How to address customer concerns, membership issues
- Build the brand for wine club – synergy with podcasts, social media,
- Don’t oversell events, in case we have to cancel
- Bringing Wine Road nationally
- Challenges may be club issues, declined credit cards, bring in new customers, address compliance issues, quality, brand experience
- How will we bring in new customers?
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