Wine Road Board Meeting

October 13, 2021

9:00am – virtual or in-person

In attendance:

Meeting started at 9:06am.

Treasurers Report:

Savings – $150,076.44

Checking- $53,512.42

Wine and Food

Winter Wineland

General Meeting

New ABC Requirements

Board of Supervisors

APP update

Minimal update –

Wine Club –

Beth has ‘little faith’ to start wine club. She has spoken to multiple people in the industry and who manage wine clubs, and it is challenging to see how there will be return in revenue. Members will want to choose their own wineries

She is going to speak with a compliance person in Napa, but she can’t see how it will work without quite a bit of expense.

Corporate Gifting

Nancy Woods is making calls from home

She purchased business listing from Bay Area. There were a few people who were interested. Beth is paying for 40 hours and she will see if there is any return.

Brand Ambassadors

Beth is moving forward with this program. Website is setup, on bottom of page. Fine tuned offering – combination of customers & influencers. Goal is 12 to start, then stop, and see what type of response we are getting. Goal is to keep Wine Road top of mind. Customers need minimum 2,000 followers. We will choose.

Influencer will apply via form online, we will review Social Media Page.

John noted the page has great mobile access

Aaron will forward to PR contact once Beth has finalized

Wine & Food Affair

Tickets end Sunday night.

Julia asked – How many people at each winery?   It depends on how many tables/availability each winery provided in advance. It’s different from winery to winery

What’s the feedback from guests?   Approx 20 were very frustrated, but overall reception has been positive. Some have been angry this week because we’re sold out.

Ticket is challenging to order, but overall it has been great.

John noted this is the first time, so it will only get easier each time.

Jack asked – do we already know what we would change for WWL?

Beth said – she wishes we could do WWL after WFA, so we had more space for feedback. Beth has given feedback to CellarPass for access. From the winery side, she thinks everyone will get information they need, but she doesn’t know at this time.  John noted it has been straight forward.

Lillian asked if there was a dropped shopping cart option, so we could see how many people stopped purchasing tickets mid-way through or may be frustrated, but could be a potential ticket holder. Beth said she thinks they all called.

Dinners/Receptions are doing well. John is sold out (12 seats each night). West Wines is a reception – sold out. Steven Walker is a reception – almost sold out. Breakfasts at $35 are not sold out. For WWL, it would be great to do Friday night events and Monday experiences.

John asked : any new business?


Subscription App

This seems to be the focus, but we need everyone’s feedback. Everyone wants everything on their phone and an app would show they are a subscriber.

Dan suggested we announce at General Meeting and receive ideas from others

Lets look at other apps we use. What do we like about them? They don’t always have to be perks/benefits. Could be last minute deals from hotels wineries .

Varietal of the Month

Nice benefit for members – nice writeup, link to shopping cart

Marcy uses “repour”. Beth is going to monitor clicks and potentially have repour sponsor

Feature on website –

Suggestion from winery member – Featured member of the week. Featuring different wineries each week. This week is 2 wineries & a lodging.   Caption with approximately 100 words. Not live right now but Beth is going to get back up & running. Everyone needs to write their own copy – caption of approx. 100 words.

Certified Publication

Charged us 25% as what they have in the past. Will go to 120 locations and picked up a pile of maps. Someone came this weekend and took all the maps. It’s great people are getting maps.

Meeting adjourned at 9:54p.