Board Meeting - December 8, 2021

Board Meeting – 12/8/21

11:08 am start time

Office Staffing

Debbie – 10 hrs/week

After W&F Affair, increased to 30 hrs/wk

Intern –

Martin – has been great. Strong computer skills. . Works 3 days a week, a few hours per day. Does general admin, as well as skilled tasks.
Feels good with staffing and up to date on projects
During last board meeting, authorized to spend money on staff

Treasurers Report

$130,000 (approx.) in Checking
$150,000 (approx.) in Savings
Only bill outstanding is Press Democrat Bill. It is $2,500 but we received a grant
Need to pay sales tax on wine and food affair. (Used to not pay with EventBrite – EventBrite paid directly. Cellar Pass -we have to pay sales tax directly)

Budget

Subscription Update

Received printout during meeting “Inside Access”
Put everything together on the website, which can transfer to App. Google Analytics show that people are using desktop. Mobile enabled.
What to call it? Membership, Subscription etc.
Leaning towards “Insiders”
Landing page on website with overview > Click for more details > Foundational Benefits (seminars, discounts, exclusive concierge service, tastings, shipping)
Insider Privileges : Individual wineries would rotate benefits and perks. Special discount on specific skus from wineries, shipping discounts, exclusive tastings
People can receive updates via text message. Short term/long term
“Off the Road” benefits – Green Music, Stark, Zip Line.
Incentive to join a wine club.
Eliminate Wine Road Tasting Pass and transfer to this project
Auto-renewal – handled by Square during payment. “Opt in” “Opt Out”
Proposed Name : “Wine Road Insider”
- All approved. No opposition
Limits – $100 per households (up to two users). Primary and Secondary users. Name, Email, Phone number.
Auto Renewal – Include communication in contract/initial signup for auto-renewal. (30 days in advance? Review guidelines)
Potential Idea : Send email to all event participants for shipping deal after each wine road event
Restaurants, Activities, Green Music Center
Offer code to “wine companies” – Riedel etc

Brand Ambassador

Launched in November via Wine Road Newsletter
5 others moving forward. Reaching out to micro influencers. Mysty will send them a tool kit for promotion (events, wine tasting experiences)
Max at 12 people
Not all live in California

Events – WWL

Tickets started selling yesterday. Email platform crashed yesterday so had to send this AM
“Save the Date” was sent last week
Sold 350 tickets yesterday.
Price was $60 in 2020. Price is now $120 in 2022.
Beth has been responding to all guests.
Goal is to sell 1,000 tickets
Debbie is reaching out to participating wineries to show them about Cellar Pass
Extend the deadline for purchases to January 9^th. Beth will communicate to wineries & consumers

Events – W&F:

Events – Barrel Tasting :

One weekend only.
Reviewed handout with board
Discussed traffic flow.
Days : Thursday-Sunday
Wineries are flexible to provide appointment times
$75 for Thursday or Sunday only. OR $200 for 4-day weekend ticket
Jack motioned. 2nd by Aaron. All in favor. No opposition.
Not seated, but limited capacity per hour
Wineries can opt out of time or limit specific number of people per hour. Remain with format of W&F.

Events – Barrel Tasting :

Member Meeting:

Wine Club Update

Corporate Gifting

New Business

John adjourned at 12:44p. Dan seconded. All agreed.

$1,200 to Redwood Empire donation from WFA ticket sales – $1 per ticket

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Board Meeting – December 8, 2021