Event Committee
May 17, 2017
9:00 Wine Road Office – Upstairs
1437 Grove Street, Healdsburg
Members in Attendance: Wendy – Sonoma-Cutrer, John – Pech Merle, Nessia – Silver Oak, Aaron – Best Western Dry Creek Inn, Mike – Geyserville Inn, Rebecca – Max. Value Marketing, Lynn – J.Rickards, Debbie – Wine Road, Laura – Wine Road
MEETING MINUTES
Current Events
- Breakfast With the Winemakers
- 1st round of breakfasts were cancelled due to low sales
- Idea was to pair with Vineman Event
- Visit Santa Rosa was to promote to participants
- 2nd round are July 28th & 29th
- May use a little advertising budget to help sell
- 1st round of breakfasts were cancelled due to low sales
- Magical Mystery Tours
- Russian River Valley tour was May 6th – Went ok
- Feedback from attendees
- A couple of the wineries didn’t make it seem like a special experience,
- They felt underwhelmed
- Would like to relay info to upcoming tours
- What worked well vs what didn’t
- Offer helpful ideas for Success
- Alexander & Dry Creek Valley tours are nearly SOLD OUT
- Good Price Point at $125 per person – 4 tastes of wine at each location plus food
Wine & Food Affair
- Price is the same – $80 Weekend, $60 Sunday, $30 DD
- No Bottle Shots this year
- Space for Wineries to upload their own photo on recipe site
- Save money
- Added event requirement
- Sharing Social media or Email
- At least 3 wines must be poured
Barrel Tasting
- Update on RSVP lists
- Wineries must participate on Friday to be a check-in location
- Price remains the same – $50 Weekend, $40 Sunday, $5 DD
Harvest Experience
- Postpone until 2018 due to number of details needing to be ironed out
- Ideas for event
- Add a lodging component
- Experience should be on either Thursday or Monday
- Winecountry.com will be used for promoting to exclusive client list
Rhone Event
- New Event the 1st Saturday in May 2018
- Rhone varietals Only
- Must be from Sonoma County
- Must pour at least three Rhone wines
- Price $40 for the day
- 40 wineries to participate
- Goal is 500 guests
- Encourage food but not a requirement
- Possible Friday night event at one location for wineries with only one Rhone varietal
- Advertise a Save the Date at this June’s Rhone Ranger Pouring
Next Meeting – July 19th 9am
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