Event Committee Meeting May 17, 2017

Event Committee

May 17, 2017

9:00 Wine Road Office – Upstairs

1437 Grove Street, Healdsburg

Members in Attendance: Wendy – Sonoma-Cutrer, John – Pech Merle, Nessia – Silver Oak, Aaron – Best Western Dry Creek Inn, Mike – Geyserville Inn, Rebecca – Max. Value Marketing, Lynn – J.Rickards, Debbie – Wine Road, Laura – Wine Road

MEETING MINUTES

Current Events

• Breakfast With the Winemakers
  • 1^st round of breakfasts were cancelled due to low sales
    • Idea was to pair with Vineman Event
    • Visit Santa Rosa was to promote to participants
  • 2^nd round are July 28^th & 29^th
    • May use a little advertising budget to help sell
• Magical Mystery Tours
  • Russian River Valley tour was May 6^th – Went ok
  • Feedback from attendees
    • A couple of the wineries didn’t make it seem like a special experience,
    • They felt underwhelmed
  • Would like to relay info to upcoming tours
    • What worked well vs what didn’t
    • Offer helpful ideas for Success
  • Alexander & Dry Creek Valley tours are nearly SOLD OUT
  • Good Price Point at $125 per person – 4 tastes of wine at each location plus food

Wine & Food Affair

• Price is the same – $80 Weekend, $60 Sunday, $30 DD
• No Bottle Shots this year
  • Space for Wineries to upload their own photo on recipe site
  • Save money
• Added event requirement
  • Sharing Social media or Email
  • At least 3 wines must be poured

Barrel Tasting

• Update on RSVP lists
  • Wineries must participate on Friday to be a check-in location
• Price remains the same – $50 Weekend, $40 Sunday, $5 DD

Harvest Experience

• Postpone until 2018 due to number of details needing to be ironed out
• Ideas for event
  • Add a lodging component
  • Experience should be on either Thursday or Monday
• Winecountry.com will be used for promoting to exclusive client list

Rhone Event

• New Event the 1^st Saturday in May 2018
• Rhone varietals Only
  • Must be from Sonoma County
  • Must pour at least three Rhone wines
• Price $40 for the day
• 40 wineries to participate
• Goal is 500 guests
• Encourage food but not a requirement
• Possible Friday night event at one location for wineries with only one Rhone varietal
• Advertise a Save the Date at this June’s Rhone Ranger Pouring

Next Meeting – July 19^th 9am

Posted by Beth Costa

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