Wine Road Executive Board
May 17, 2017 12:00
Wine Road Office
DRAFT – pending Board Approval
Carla, Robin, John Robert, Aaron, Beth & Stacy
12:05 – Call To Order
12:06 – Review Retreat Notes
- Retreat Notes are going to be circulated to full board for members to read/review before June 8th meeting.
12:15 -Treasurer’s Report
- Checking: $197,600.10
- Savings: $171,009.49
- Review Profit & Loss
- Discussion
- Each of the 3 big events, Debbie is to get a bonus which is not reflected in numbers
- Ticket to Wine Road – Beth is confident goal will be achieved
- Seminar fees – fees for speakers are covered plus additional
- Podcast – goal is to get sponsorship
- Discussion
12:40 – Empty Seat on Board
- Newly elected Alyson White left Coppola to Gary Ferrell, but she is unable to commit to the time due to her new job
- Goal is to fill her seat with an Alexander valley representative
- Some potential reps include, Harry Wetzel of Alexander Valley and Ross from J Rickard Vineyards.
12:50 – Review Outline for Wine Road Club – recommendations
- Goal is to launch January 2018
- Pricepoint = $100 per person / $175 per couple
- Aaron suggests trying to add lodging discount
- Benefit to become a Wine Road Consumer Club Member is “Access”
- Discounts on events
- Seminars
- Inside scoop
- First option to buy tickets for Wine Maker Breakfasts and Mystery Tours
- Mixers
- Winery specific special offers
1:15 – Review outline for Partnerships
- Review 2 page handout
- Benefits as a partner
- Price
- Board members disagreed on membership price for partnership
- Members voted (4:1) that membership fee is to be $125
- Possible Partners – citer / distillers / brewers / cheese / chocolate / farm trails
1:25 – Review Outline for Harvest Experience – recommendations
- Review handout
- Debate of 1 day vs 2 day experience and consumer expectations
- So many issues and details that the board has decided to let the event committee to hammer it out
- Debate of 1 day vs 2 day experience and consumer expectations
1:30 – Events
- Magical Mystery Tours
- Wine Road office is to reach out and personally contact participating wineries with expectations on food/tasting
- Winemaker Breakfasts
- May breakfast was cancelled
- July breakfast is still trying to happen
- Wine & food Affair – sign up procedure, social requirements
- Mandatory that each winery share/promote event 1x on social media and must pour 3 wines minimum unless board approves less due to special circumstance
- Rhone Event
- Up to 10 wineries pouring at Sonoma Cider
- Minimum of 3 Rhone varieties are to be poured by each participant
1:50 – Marketing / PR
- Money is to be funneled to the following:
- Remnant Ads
- BART Foodie Websites
- Food and Wine Magazine – $1200 vs $1500
- Bloggers Conference, Wine Tourism Conference
- Tasting for conference / promote Mystery tours
- Omaha
- Beth met today with Avenue Scholars – pending
- July was not possible / WR will commit to November
- Sunset Celebration
- Next year at Cornerstone Winery
- “Destination Wine road”
- WR opted out due to advertising requirement
1:55 – Membership
- Laura now managing member pages online, visiting new members
- Pizza Lunches – cancelled due to lack of interest
- Beth’s door is always open for member input
1:58 – Beth’s Goals
- Beth submitted goals for 18 month time frame – pending board approval
- Exec Board to review Beth’s goals on own time
- Exec Board to meet with Scott prior to next meeting
- Should goals only be based on revenue making items?
- 80-100% of goals should be obtained in order for Beth to be issued a reward based on said goals
2:10 – Meeting Adjourned
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