Wine Road Executive Board

May 17, 2017    12:00

Wine Road Office

DRAFT – pending Board Approval

Carla, Robin, John Robert, Aaron, Beth & Stacy

12:05 – Call To Order

12:06 – Review Retreat Notes

• Retreat Notes are going to be circulated to full board for members to read/review before June 8th meeting.

12:15 -Treasurer’s Report

• Checking:  $197,600.10
• Savings:  $171,009.49
• Review Profit & Loss
  • Discussion
    • Each of the 3 big events, Debbie is to get a bonus which is not reflected in numbers
    • Ticket to  Wine Road – Beth is confident goal will be achieved
    • Seminar fees – fees for speakers are covered plus additional
    • Podcast – goal is to get sponsorship

12:40 – Empty Seat on Board

• Newly elected Alyson White left Coppola to Gary Ferrell, but she is unable to commit to the time due to her new job
• Goal is to fill her seat with an Alexander valley representative
  • Some potential reps include, Harry Wetzel of Alexander Valley and Ross from J Rickard Vineyards.

12:50 – Review Outline for Wine Road Club – recommendations

• Goal is to launch January 2018
• Pricepoint = $100 per person / $175 per couple
  • Aaron suggests trying to add lodging discount
• Benefit to become a Wine Road Consumer Club Member is “Access”
  • Discounts on events
  • Seminars
  • Inside scoop
  • First option to buy tickets for Wine Maker Breakfasts and Mystery Tours
  • Mixers
  • Winery specific special offers

1:15 – Review outline for Partnerships

• Review 2 page handout
  • Benefits as a partner
  • Price
    • Board members disagreed on membership price for partnership
    • Members voted (4:1) that membership fee is to be $125
  • Possible Partners – citer / distillers / brewers / cheese / chocolate / farm trails

1:25 – Review Outline for Harvest Experience – recommendations

• Review handout
  • Debate of 1 day vs 2 day experience and consumer expectations
    • So many issues and details that the board has decided to let the event committee to hammer it out

1:30 – Events

• Magical Mystery Tours
  • Wine Road office is to reach out and personally contact participating wineries with expectations on food/tasting
• Winemaker Breakfasts
  • May breakfast was cancelled
  • July breakfast is still trying to happen

• Wine & food Affair – sign up procedure, social requirements
  • Mandatory that each winery share/promote event 1x on social media and must pour 3 wines minimum unless board approves less due to special circumstance

• Rhone Event
  • Up to 10 wineries pouring at Sonoma Cider
  • Minimum of 3 Rhone varieties are to be poured by each participant

1:50 – Marketing / PR

• Money is to be funneled to the following:
  • Remnant Ads
  • BART Foodie Websites
  • Food and Wine Magazine – $1200 vs $1500
• Bloggers Conference, Wine Tourism Conference
  • Tasting for conference / promote Mystery tours
• Omaha
  • Beth met today with Avenue Scholars – pending
  • July was not possible / WR will commit to November
• Sunset Celebration
  • Next year at Cornerstone Winery
  • “Destination Wine road”
  • WR opted out due to advertising requirement

1:55 – Membership

• Laura now managing member pages online, visiting new members
• Pizza Lunches – cancelled due to lack of interest
  • Beth’s door is always open for member input

1:58 – Beth’s Goals

• Beth submitted goals for 18 month time frame – pending board approval
  • Exec Board to review Beth’s goals on own time
• Exec Board to meet with Scott prior to next meeting
  • Should goals only be based on revenue making items?
  • 80-100% of goals should be obtained  in order for Beth to be issued a reward based on said goals

2:10 – Meeting Adjourned