Help Get Us Out Of Purple!

Beth Costa on Oct 29, 2020

Hello everyone –

We are all frustrated with the current situation having Sonoma County on the “purple” level and not able to open your tasting rooms indoors.

There an issue you need to be aware of.
We are in Purple – no tasting in-doors
When rain comes, tents are not a solution as they can only have 1 wall, 3 sides need to be open.
When we move to RED – you will be able to open indoors with 25% capacity, but FOOD will be required.
If we ever get to ORANGE – then you be able to open indoors with 25% capacity, but NO FOOD required.

In the meantime, as you prepare to open in-doors when we’re at RED, and you are able to serve food, consider using “licensed premise” barrel rooms and winery space for your indoor allowance.

Sonoma County Tourism is working with Public Heath to push testing and help us get out of “purple”.
This will only be accomplished with mountains of negative tests.

This is the ask from Tourism:

Dear Hospitality Industry Partners:

In accordance with the State of California’s tracking metrics Sonoma County needs to meet to move out of the Purple tier, Sonoma County Tourism, in collaboration with the Sonoma County Hospitality Association, has developed key action items we believe will help us do our part to aggressively act on behalf of our industry.

We request that you please look over these key action items here and follow them to the best of your ability.

In alliance with our AVA partners, we also will be mounting a local media campaign to get the word out regarding the importance of having all businesses and industries do the same.

Thank you for your attention to this critical initiative. Please let us know if we can do anything more to assist you. If you have any questions, you can contact Kelly Bass Seibel at

Warm regards,

Sonoma County Tourism

Sonoma County Hospitality Association


Posted by Beth Costa