Sandra Hess Presents

Beth Costa on Feb 19, 2020

To all Wine Road Wineries –

Do not miss this opportunity to learn from a leader in our industry.

Sandra Hess is scheduled to provide Wine Road members with 3 outstanding presentations, staring next Thursday Feb. 27th.

We are so fortunate to have Sandra here to share her insights and provide you ideas you can implement immediately.


1. February 27th 8:30-10:30
The Future of Tasting Rooms

Explore critical themes regarding the future of the American Tasting Room including: right-sizing the experience for the brand; creating communities; salon vs. bar, and tasting room incentives.

2. April 9th 8:30-10:30
Storytelling, How to Develop Meaningful Wine Consumer Connections.

Visitors to Napa and Sonoma wine regions have over 850 choices and every visitor interaction must count. In addition to excellent wine in this highly competitive landscape the brand story needs to be spot on. In this hands-on workshop, Sandra Hess will guide attendees through a step-by-step approach for creating meaningful consumer connections through storytelling. Sandra will share proven methods for developing personalized high-impact stories that appeal to a variety of wine consumers both in-person and in between visits.

3. June 11th 8:30-10:30
Top 5 wine Consumer Engagement Strategies.

Sandra will share top 5 wine consumer engagement strategies and instruct attendees on how to better connect with current and prospective customers. Repeat customers spend on average 67% more than first-time customers. Learn how to engage with prospective customers and how to invite qualified customers back in more meaningful ways. Each attendee will get questions answered and receive a “Top 5 Wine Consumer Engagement Strategies Checklist”.

Registration for seminars via Eventbrite: Sandra Hess Presentations Password wineroad

Cost is $25 per seminar for Wine Road members, $100 for non-members.

Seating is limited to 60 people per presentation

All presentations will take place at the Raven Film Center


Sandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency, based out of the San Francisco Bay Area, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. Sandra serves as a steering committee member for the DTC Wine Symposium and an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. Sandra formed a partnership with Wine Tourism Australia in 2017 and provides online coaching as well as training programs to winery teams across Australia and New Zealand. In addition to her professional contributions, Sandra is the Past-President of Women for WineSense Napa Sonoma chapter. Prior to joining the wine industry, Sandra supported businesses nationally and globally in the areas of Customer Relationship Management (CRM) software solutions, compliance management software solutions, customer engagement workflow automation and sales/marketing strategic planning.

Sandra is considered a thought leader in the DTC Wine Industry and has developed proven methodologies over the past 10 years. Sandra has been featured in Forbes, Wine Business Monthly, Wines & Vines, Market Watch, Silicon Valley Bank on Wine. Sandra was a keynote speaker at the Australian Wine Suppliers “Impact Conference” in Adelaide Australia, October 2018. Wineries of BC featured Sandra as a keynote speaker at the Direct to Consumer Wine Canada Conference in November 2016 and she also provide a keynote address at the International Wine Forum in Mendoza Argentina, October 2014. Sandra developed the first of its kind, Direct-to-Consumer Sales Roadshow Program for Vin65/WineDirect and The Winery CRM (Microsoft Dynamics CRM solution). Sandra publishes a DTC Sales Blog at:

Posted by Beth Costa