SVB – DTC Survey

Beth Costa on May 1, 2023

Hello to all of our Wine Road winery members –

Silicon Valley Bank’s Direct-to-Consumer Survey is now open

…a message from Morgan Johnson, Associate, SVB Wine Division –

As you may know, SVB has undergone many changes since initially announcing the 2023 Direct to Consumer Survey last month. Fortunately, as of March 27th, we were acquired and continue our operations as “Silicon Valley Bank, a division of First Citizens Bank.” Our entire Wine Division team is intact, and we’ve continued to serve our customers as usual throughout the last month. We are excited to announce that we will continue to serve the greater wine industry by moving forward with the Direct to Consumer Report, with the survey launching on April 26th.

Your support is critical to making this year’s report the best one yet. By encouraging your members to participate in the survey, you’ll ensure we collect this valuable data and further the research and reporting we’ve proudly delivered to the industry for over 20 years. This link provides a preview of the survey questions, and we’ll continue to follow up with additional collateral and resources to help promote the survey in the coming weeks.

As always, we appreciate your support.


Posted by Beth Costa