Wine Road’s $10,000 holiday gift package

Beth Costa on Oct 14, 2022

Hello to all of our winery members –

To highlight our Gift Guide this year, we are going to have an “over the top” package that may or may not sell, but should garner us some press.
The goal is to have a package valued at $10,000-$15,000, for a “bucket list” wine experience along the Wine Road…
Three luxurious nights at XYZ lodging…
Incredible wines, Sonoma’s famous farm to table Michelin rated restaurants and scenic drives to our rugged coast, our majestic Redwoods and rejuvenating spa treatments.
This package is for two people
You will of course have  your own concierge to coordinate all of the dates and times that work for you.
Pure Luxury Limousine will meet you upon arrival, then manage all of your transportation needs for three days (from start to finish).
I am looking for wine tasting “experiences” that I can include in this package.
We are looking for something above and beyond.
Ideally each winery offer will be a $400-800 value. The price is for 2 people, not per person.
We can only include 2-3 per day.
Wine Road will pay for these experiences, at a discount.
I’d need you to fill out this Google Form, so I have the name of your offer, the retail price, what Wine Road would pay, and ideally you can send me a photo.
We will be promoting this via our Holiday Gift Guide, but also with the SF Chronicle, thought their “stories” which will include a photo of as many of the offers as we can provide. Each winery included will be highlighted.
Ideally this will attract some stories for our region, and create some excitement for all of the possibilities a visitor may enjoy – even if they can’t purchase this extravagant package, it may plant the seed to visit.
We will say there are only a limited number of these packages available and that the dates and times will need to be coordinated in advance.
Be thinking… out of the box, what could you offer for this package?
Google link – Wine Road’s $10,000 Holiday Package
We may not be able to include all of the offers – we will have to see what you come up with, what works, what is unique, that are the prices etc.
Who knows, maybe this will morph into something on our website year round, maybe we can have multiple packages – this is just a start – we’ll see where it leads.

Posted by Beth Costa