Editorial Calendar – 2015

Editorial Calendar 2015 – work in progress

Wagstaff Press Release, In-House Press Release, Social, Blog, Marketing/Promotion

 

January

Romance along the Wine Road – focus on lodgings

Vote on Facebook for favorite Wineland décor

Your first Barrel Tasting experience (ask our members)

Where am I…Anne to post architectural photo – send Wine Road goodie to winner(s)

Fill in the blank – when I’m along the Wine Road, I love to ______________________ (send prizes, comment)

 

February

Barrel Tasting

30 in their 30’s

Red Red Wine…what unique varietals will guests find along the Wine Road

Your favorite romantic stay along the Wine Road

Seattle Food and Wine – one table, multiple wineries

 

March

What’s in a name (Alegria etc.)

New Board members elected

Your favorite FUTURES you ever bought

 

April

Explore Your Backyard – Wine Tourism Day

What’s going into your garden…time to plant

REFB donation from Barrel Tasting

Pets along the Wine Road

Press/Trade tasting – passed apps in the day – 6 wineries – Portland

 

May

Wine Country Weddings – perfect setting, wines, food, décor

Mom/Winemaker

Member meet and greet – send recap as press release

Monterey Bay Wine Festival

Your favorite places to take your mom in Sonoma County

 

June

In my prior life..innkeepers or winemaker – what they did before

Unique white wines – small production, little know varietals

SRJC Hospitality Scholarship from Wine Tourism Day

Perfect Picnic Spots – hiking the vineyards

Press/Trade tasting – passed apps in the day – 6 wineries Los Angeles

 

July

We’re declaring July – ZIN tastic! These are some great options for your 4^th BBQ

Contest – We’re picking – send us your best photo from Wine Road member winery or lodging

Fill in the blank – when I’m along the Wine Road, I love to ______________________ (comment, send prizes)

 

August

Wine Education – Back to School, wine 101, wine pairing

Where am I…Anne to post architectural photo – send Wine Road goodie to winner(s)

Picture Yourself along the #WineRoad for prizes

 

September

Wine & Food Affair

Harvest with the home gardener – photos, what did you grow, what do you can, pickle, share

Picture Yourself along the #WineRoad for prizes

Host 6-8 press for harvest along the Wine Road

 

October

Harvest décor – pumpkin everything – photos from lodgings

Gay Travel trade show in SF

Picture Yourself along the #WineRoad for prizes

 

 

November

Lights, decorations, crafts, cookies, warm drinks, fireplaces

San Diego Bay Food and Wine Festival – arrange for press lunches in advance

Send holiday cards to our press contacts and vendors

 

December

Give Back – Is there a super volunteer that works in your winery or inn – who are they, where do they volunteer?

Wine Road volunteers at the REFB every month – photos