Wagstaff Client Report – April 2016

Beth Costa on Aug 10, 2016

Wine Road Northern Sonoma County

Client Activity Report

April 2016

 

Media Secured

Gastronomique En Vogue Magazine

Kaye Cloutman

Per the Ruby Affair Gala press release, Kaye shared a blog post with information about the gala

http://bit.ly/1pL2YZQ

 

Huffington Post

Gina Hall

Gina, who accompanied her husband Scott Bridges on his trip to Sonoma, covered her experience during the second Barrel Tasting Weekend

http://huff.to/1SB1ZCU

 

NBC Bay Area’s “Worth the Trip”

Alysia Gray Painter

Per the 40th anniversary pitch, Alysia included information about Wine Road’s 40th anniversary as well as the Magical Mystery Tours

http://bit.ly/1XXem0r

 

Media Pending

Chicago Tribune

Michael Austin

As a result of meeting with Michael in Chicago, he plans to write three stories about the varietals of the three AVAs of Wine Road throughout 2016; he received the first shipment of Dry Creek Zinfandels; WW followed up about when he would like to receive the next shipment of wines

 

Diablo

Susan Safipour

Interested in featuring photos from the Ruby Affair Gala for post-event coverage in the “Faces” column; WW is remaining in touch

 

Mashable

Travel Editor Jessica Plautz

Per the meeting in New York in October 2015, Jessica would like to pursue a “behind the scenes” video story on a Wine Road winery; WW suggested Pedroncelli and Foppiano; Jessica is checking with her video team to outline firm dates for the trip and WW continues to follow up on their plan

 

 

National Geographic Traveler

Photo Editor Anne Farrar

Anne sent photographer Leah Nash to cover the Sonoma region, including many Wine Road members, in early November; the story will run in the June/July issue of the magazine; also connected Beth with the photographer to provide photo shoot ideas

 

National Geographic Traveler

Christine Blau

Submitted Beth’s answers for the “I Heart My City” column; WW continues to follow up with the new lead producer for this column

 

@sanfrancisco

Sasha Zvereva

Sasha plans to post pre-coverage of the Ruby Affair Gala on her Instagram page, in addition to covering the event live

 

Media Activity

 

7×7.com

Renee Alexander

Sent information about the Magic Mystery Tours, Barrel Art and “Get in the Picture” selfie contest for consideration in upcoming coverage; Renee asked to keep her posted as the date draws closer; WW is following up

 

7×7.com

Carey Sweet

Pitched Wine Road 40th anniversary events as “5 Reasons to Visit Northern Sonoma” this year for consideration in upcoming wine country coverage

 

Alaska Airlines

Contributor Chaney Kwak

Pitched Wine Road and the 40th anniversary activities for an upcoming story on the Napa and Sonoma regions; WW continues to follow up

 

@BayAreaEats

Kristin Rimbach

Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour

 

@BonTraveler

Jessica Wright

Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour; unable to attend

 

@BreadBunnie

Christina Song

Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour

 

Brides

Features & Travel Director Yolanda Crous

Met with Yolanda in New York on October 7; WW followed up with information on Wine Road members with wedding capabilities as well as possible stories on sparkling wines for weddings; WW will continue to follow up as appropriate

 

Champagne for Everyday blog

Jill Owen

Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour

 

@CynEats

Cynthia Linh

Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour

 

@EatingThroughSF

Lily Kaplan

Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour

 

Evanston Magazine

Peter Gianopulos

Compiled information for Peter on Wine Road members with ties to Chicago; sent direct contact information to Peter for interviews; WW to follow up on run date

 

Fashion by Ally

Ally Chen

Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour; Ally is interested in attending and WW is coordinating

 

Forbes

Cathy Huyghe

Sent information about Wine Road and the 40th anniversary; Cathy does not have time to stop along the Wine Road during her trip to Sonoma the last weekend in May, but will keep in mind for upcoming wine country coverage

 

Freelance (Uproxx, Inside Hook, Outside Magazine)

Trevor Morrow

Trevor attended the media dinner at The Eveleigh in Los Angeles; Trevor is unable to schedule a trip to the region at this time, but WW will keep in touch and look to schedule a trip in the near future

 

Freelance (American Way, USA Today, Travel + Leisure)

Adrienne Jordan

Adrienne met with Beth in Healdsburg in early November, and visited a number of Wine Road members; she is pitching stories on the anniversary to Bon Appetit, Food & Wine, and more; she is waiting to hear back from her editors; also sent information on the 40th anniversary gala in May for a story on travel anniversaries; WW continues to follow up

 

Freelance (Montecristo Magazine, Viator, Travel Intelligence, etc.)

Katherine Brodsky

Pitched Wine Road for future consideration in destination stories for a variety of magazines; she was very interested in Wine Road; WW is following up

 

Freelance (Destination Weddings & Honeymoons, Bespoke)

Kristin Conard

Sent information on Wine Road and the 40th anniversary, per her interest; Kristin is formulating a pitch for her editors and WW is following up

 

Freelance (Travel + Leisure Magazine, U.S. News and World Report Travel, Food and Wine Magazine’s FWx)

Sery Kim

Pitched Wine Road as the perfect spot for a girlfriends weekend getaway; WW is following up

 

Freelance (Sunset, Edible, Marin Independent Journal)

Christina Mueller

Shared information on Wine Road’s upcoming 40th anniversary events; she is interested in attending the Magical Mystery Tour and WW is following up

 

Freelance (Haute Living)

Katie Sweeney

Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour

 

Freelance (USA Today)

Marla Cimini

Pitched a story on experiencing the smallest members of Wine Road for consideration in upcoming wine country coverage; Marla is interested; WW is following up

 

Forbes

Anja Mutic

Sent information on Wine Road as an ideal travel destination, highlighting the 40th Anniversary for consideration in upcoming travel coverage; WW is following up

 

Forbes Travel Guide

Veronica Meewes

Sent information on Wine Road as a great resource for couples looking to have a wine country wedding in the upcoming “Best Places for Wine Lovers to Get Married” story

 

Haute Living

Katie Sweeney

Pitched Wine Road 40th anniversary events as “5 Reasons to Visit Northern Sonoma” this year for consideration in upcoming wine country coverage

 

Liquor.com

Cindy Augustine

Pitched Wine Road and Northern Sonoma County as a lesser known and lower key wine country destination than Napa for Cindy’s 2016 wine trip story; WW is following up

 

More Magazine

Susan Pocharski

Pitched Wine Road for the “Travel Aficionado” column; WW is following up

 

Preferred Travel

Anja Mutic

Pitched the Ruby Affair Gala in May for a story on major events happening in the spring and summer of 2016 in North America; WW is following up

 

PureWow

Allison McCarthy

Pitched Wine Road 40th anniversary events as “5 Reasons to Visit Northern Sonoma” this year for consideration in upcoming wine country coverage; Allison will keep in mind

 

Recommend

Michelle Marie Arean

Pitched Wine Road for inclusion in the June’s Destination Weddings & Honeymoons issue

 

San Diego Magazine

Archana Ram

Sent information on Wine Road’s 40th Anniversary events for consideration in the upcoming summer travel feature; WW is following up

 

San Francisco Business Times

Tessa Love

Pitched a story on Wine Road’s 40th anniversary and how the wine business in Sonoma has changed over the past 40 years; WW is following up

 

San Francisco Magazine

Ian White

Pitched Wine Road 40th anniversary events as “5 Reasons to Visit Northern Sonoma” this year for consideration in upcoming wine country coverage; Ian is interested and passed the pitch along for further consideration

 

San Francisco Sasha

Sasha Zvereva

Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour; unable to attend; Sasha is attending the Ruby Affair Gala and will post pre-event coverage and day of coverage on her social channels

 

@ASideofSweet

Kelly Egan

Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour; unable to attend

 

Sunset

Margo True

Pitched Wine Road’s 40th anniversary, the October Pinot Noir tasting, a Wine & Food Affair, and Breakfast with the Winemaker events for consideration in the October issue of Sunset

 

The Culture Trip

Lavinia Lumezanu

Pitched Wine Road as the top destination in Sonoma where visitors can find the best wineries in Northern California

 

The Ohio Transplant

Aimee Rancer

Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour; unable to attend

 

Thrillist

Eloise Porter

Pitched Wine Road 40th anniversary events as “5 Reasons to Visit Northern Sonoma” this year for consideration in upcoming wine country coverage

 

 

Trip Creator Blog

Elizabeth Xu

Pitched Beth as a California Wine Country expert for an upcoming piece for first-time visitors to Wine Country

 

Wine Oh TV

Monique Soltani

Pitched Monique on attending and covering the Magic Mystery Tours

 

Yummertime

Brock Williams and Chris Lin

Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour

 

Other Activity

  • Pitched 31 print, online, and broadcast media on appointment-only Wine Road wineries for consideration in upcoming wine country coverage
  • Arranged an event page and ticket discount for the Ruby Affair Gala on Table8; this was also distributed through the Table8 member newsletter
  • Responded to media visit request from Gary Werner of Vineyard and Winery Management

 

 

 

Posted by Beth Costa