Wine Road Northern Sonoma County
Client Activity Report
April 2016
Media Secured
Gastronomique En Vogue Magazine
Kaye Cloutman
Per the Ruby Affair Gala press release, Kaye shared a blog post with information about the gala
Huffington Post
Gina Hall
Gina, who accompanied her husband Scott Bridges on his trip to Sonoma, covered her experience during the second Barrel Tasting Weekend
NBC Bay Area’s “Worth the Trip”
Alysia Gray Painter
Per the 40th anniversary pitch, Alysia included information about Wine Road’s 40th anniversary as well as the Magical Mystery Tours
Media Pending
Chicago Tribune
Michael Austin
As a result of meeting with Michael in Chicago, he plans to write three stories about the varietals of the three AVAs of Wine Road throughout 2016; he received the first shipment of Dry Creek Zinfandels; WW followed up about when he would like to receive the next shipment of wines
Diablo
Susan Safipour
Interested in featuring photos from the Ruby Affair Gala for post-event coverage in the “Faces” column; WW is remaining in touch
Mashable
Travel Editor Jessica Plautz
Per the meeting in New York in October 2015, Jessica would like to pursue a “behind the scenes” video story on a Wine Road winery; WW suggested Pedroncelli and Foppiano; Jessica is checking with her video team to outline firm dates for the trip and WW continues to follow up on their plan
National Geographic Traveler
Photo Editor Anne Farrar
Anne sent photographer Leah Nash to cover the Sonoma region, including many Wine Road members, in early November; the story will run in the June/July issue of the magazine; also connected Beth with the photographer to provide photo shoot ideas
National Geographic Traveler
Christine Blau
Submitted Beth’s answers for the “I Heart My City” column; WW continues to follow up with the new lead producer for this column
@sanfrancisco
Sasha Zvereva
Sasha plans to post pre-coverage of the Ruby Affair Gala on her Instagram page, in addition to covering the event live
Media Activity
7×7.com
Renee Alexander
Sent information about the Magic Mystery Tours, Barrel Art and “Get in the Picture” selfie contest for consideration in upcoming coverage; Renee asked to keep her posted as the date draws closer; WW is following up
7×7.com
Carey Sweet
Pitched Wine Road 40th anniversary events as “5 Reasons to Visit Northern Sonoma” this year for consideration in upcoming wine country coverage
Alaska Airlines
Contributor Chaney Kwak
Pitched Wine Road and the 40th anniversary activities for an upcoming story on the Napa and Sonoma regions; WW continues to follow up
@BayAreaEats
Kristin Rimbach
Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour
@BonTraveler
Jessica Wright
Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour; unable to attend
@BreadBunnie
Christina Song
Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour
Brides
Features & Travel Director Yolanda Crous
Met with Yolanda in New York on October 7; WW followed up with information on Wine Road members with wedding capabilities as well as possible stories on sparkling wines for weddings; WW will continue to follow up as appropriate
Champagne for Everyday blog
Jill Owen
Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour
@CynEats
Cynthia Linh
Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour
@EatingThroughSF
Lily Kaplan
Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour
Evanston Magazine
Peter Gianopulos
Compiled information for Peter on Wine Road members with ties to Chicago; sent direct contact information to Peter for interviews; WW to follow up on run date
Fashion by Ally
Ally Chen
Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour; Ally is interested in attending and WW is coordinating
Forbes
Cathy Huyghe
Sent information about Wine Road and the 40th anniversary; Cathy does not have time to stop along the Wine Road during her trip to Sonoma the last weekend in May, but will keep in mind for upcoming wine country coverage
Freelance (Uproxx, Inside Hook, Outside Magazine)
Trevor Morrow
Trevor attended the media dinner at The Eveleigh in Los Angeles; Trevor is unable to schedule a trip to the region at this time, but WW will keep in touch and look to schedule a trip in the near future
Freelance (American Way, USA Today, Travel + Leisure)
Adrienne Jordan
Adrienne met with Beth in Healdsburg in early November, and visited a number of Wine Road members; she is pitching stories on the anniversary to Bon Appetit, Food & Wine, and more; she is waiting to hear back from her editors; also sent information on the 40th anniversary gala in May for a story on travel anniversaries; WW continues to follow up
Freelance (Montecristo Magazine, Viator, Travel Intelligence, etc.)
Katherine Brodsky
Pitched Wine Road for future consideration in destination stories for a variety of magazines; she was very interested in Wine Road; WW is following up
Freelance (Destination Weddings & Honeymoons, Bespoke)
Kristin Conard
Sent information on Wine Road and the 40th anniversary, per her interest; Kristin is formulating a pitch for her editors and WW is following up
Freelance (Travel + Leisure Magazine, U.S. News and World Report Travel, Food and Wine Magazine’s FWx)
Sery Kim
Pitched Wine Road as the perfect spot for a girlfriends weekend getaway; WW is following up
Freelance (Sunset, Edible, Marin Independent Journal)
Christina Mueller
Shared information on Wine Road’s upcoming 40th anniversary events; she is interested in attending the Magical Mystery Tour and WW is following up
Freelance (Haute Living)
Katie Sweeney
Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour
Freelance (USA Today)
Marla Cimini
Pitched a story on experiencing the smallest members of Wine Road for consideration in upcoming wine country coverage; Marla is interested; WW is following up
Forbes
Anja Mutic
Sent information on Wine Road as an ideal travel destination, highlighting the 40th Anniversary for consideration in upcoming travel coverage; WW is following up
Forbes Travel Guide
Veronica Meewes
Sent information on Wine Road as a great resource for couples looking to have a wine country wedding in the upcoming “Best Places for Wine Lovers to Get Married” story
Haute Living
Katie Sweeney
Pitched Wine Road 40th anniversary events as “5 Reasons to Visit Northern Sonoma” this year for consideration in upcoming wine country coverage
Liquor.com
Cindy Augustine
Pitched Wine Road and Northern Sonoma County as a lesser known and lower key wine country destination than Napa for Cindy’s 2016 wine trip story; WW is following up
More Magazine
Susan Pocharski
Pitched Wine Road for the “Travel Aficionado” column; WW is following up
Preferred Travel
Anja Mutic
Pitched the Ruby Affair Gala in May for a story on major events happening in the spring and summer of 2016 in North America; WW is following up
PureWow
Allison McCarthy
Pitched Wine Road 40th anniversary events as “5 Reasons to Visit Northern Sonoma” this year for consideration in upcoming wine country coverage; Allison will keep in mind
Recommend
Michelle Marie Arean
Pitched Wine Road for inclusion in the June’s Destination Weddings & Honeymoons issue
San Diego Magazine
Archana Ram
Sent information on Wine Road’s 40th Anniversary events for consideration in the upcoming summer travel feature; WW is following up
San Francisco Business Times
Tessa Love
Pitched a story on Wine Road’s 40th anniversary and how the wine business in Sonoma has changed over the past 40 years; WW is following up
San Francisco Magazine
Ian White
Pitched Wine Road 40th anniversary events as “5 Reasons to Visit Northern Sonoma” this year for consideration in upcoming wine country coverage; Ian is interested and passed the pitch along for further consideration
San Francisco Sasha
Sasha Zvereva
Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour; unable to attend; Sasha is attending the Ruby Affair Gala and will post pre-event coverage and day of coverage on her social channels
@ASideofSweet
Kelly Egan
Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour; unable to attend
Sunset
Margo True
Pitched Wine Road’s 40th anniversary, the October Pinot Noir tasting, a Wine & Food Affair, and Breakfast with the Winemaker events for consideration in the October issue of Sunset
The Culture Trip
Lavinia Lumezanu
Pitched Wine Road as the top destination in Sonoma where visitors can find the best wineries in Northern California
The Ohio Transplant
Aimee Rancer
Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour; unable to attend
Thrillist
Eloise Porter
Pitched Wine Road 40th anniversary events as “5 Reasons to Visit Northern Sonoma” this year for consideration in upcoming wine country coverage
Trip Creator Blog
Elizabeth Xu
Pitched Beth as a California Wine Country expert for an upcoming piece for first-time visitors to Wine Country
Wine Oh TV
Monique Soltani
Pitched Monique on attending and covering the Magic Mystery Tours
Yummertime
Brock Williams and Chris Lin
Sent information about Wine Road’s 40th anniversary and invited Kelly to cover the Magical Mystery Tour
Other Activity
- Pitched 31 print, online, and broadcast media on appointment-only Wine Road wineries for consideration in upcoming wine country coverage
- Arranged an event page and ticket discount for the Ruby Affair Gala on Table8; this was also distributed through the Table8 member newsletter
- Responded to media visit request from Gary Werner of Vineyard and Winery Management
- Posted in: Marketing
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