Wine Road Northern Sonoma County
Client Activity Report
March 2016
Media Secured
Huffington Post
Gina Hall
Gina, who accompanied her husband Scott Bridges on his trip to Sonoma, covered her experience during the second Barrel Tasting Weekend
http://www.huffingtonpost.com/gina-hall/sonoma-wine-road-tips-for_b_9620868.html
LaLaScoop.com
Scott Bridges
Scott covered his experience at Tara Bella during the second Barrel Tasting weekend, as well as Wine Road’s 40th anniversary
The Press Democrat
Kevin McCallum
Kevin covered the Barrel Tasting weekend, with quotes from visitors and various wineries
Media Pending
Chicago Tribune
Michael Austin
As a result of meeting with Michael in Chicago, he plans to write three stories about the varietals of the three AVAs of Wine Road throughout 2016; he received the first shipment of Dry Creek Zinfandels; WW to follow up about when he would like to receive the next shipment of wines
Examiner.com
John Compisi
John and his photographer Linda attended the Breakfast with the Winemaker event at Sbragia Family Vineyards on March 5; WW is following up as to coverage opportunities
Mashable
Travel Editor Jessica Plautz
Per the meeting in New York in October 2015, Jessica would like to pursue a “behind the scenes” video story on a Wine Road winery; WW suggested Pedroncelli and Foppiano; Jessica is checking with her video team to outline firm dates for the trip and WW continues to follow up on their plan
National Geographic Traveler
Photo Editor Anne Farrar
Anne sent photographer Leah Nash to cover the Sonoma region, including many Wine Road members, in early November; the story will run in the June/July issue of the magazine; also connected Beth with the photographer to provide photo shoot ideas
National Geographic Traveler
Christine Blau
Submitted Beth’s answers for the “I Heart My City” column; WW is following up with the new lead producer for this column
NBC Bay Area
Alysia Painter
Sent information about the Magic Mystery Tours, Barrel Art and “Get in the Picture” selfie contest for consideration in upcoming coverage; sent images to use in a post
Media Activity
7X7.com
Renee Alexander
Sent information about the Magic Mystery Tours, Barrel Art and “Get in the Picture” selfie contest for consideration in upcoming coverage; Renee asked to keep her posted as the date draws closer; WW is following up.
Alaska Airlines
Contributor Chaney Kwak
Pitched Wine Road and the 40th anniversary activities for an upcoming story on the Napa and Sonoma regions; WW continues to follow up
American Way
Editorial Assistant Lana Osterhoff Adler
Pitched Wine Road as a destination for the monthly “Travel Feature” section; WW is following up
Beekman 1802 Almanac
Aaron Hicklin
Sent photos for consideration in a story on the Russian River area
Brides
Features & Travel Director Yolanda Crous
Met with Yolanda in New York on October 7; WW followed up with information on Wine Road members with wedding capabilities as well as possible stories on sparkling wines for weddings; WW will continue to follow up as appropriate
Bubbly Girl
Editor Maria Hunt
Maria attended the “Art of Oak” reception; WW is following up as to coverage opportunities for Wine Road on her blog
Diablo
Susan Safipour
Interested in featuring photos from the Ruby Affair Gala for post-event coverage in the “Faces” column; WW is remaining in touch
Evanston Magazine
Peter Gianopulos
Compiled information for Peter on Wine Road members with ties to Chicago; sent direct contact information to Peter for interviews
Freelance (Uproxx, Inside Hook, Outside Magazine)
Trevor Morrow
Trevor attended the media dinner at The Eveleigh in Los Angeles; Trevor is unable to schedule a trip to the region at this time, but WW will keep in touch and look to schedule a trip in the near future
Freelance (American Way, USA Today, Travel + Leisure)
Adrienne Jordan
Adrienne met with Beth in Healdsburg in early November, and visited a number of Wine Road members; she is pitching stories on the anniversary to Bon Appetit, Food & Wine, and more; she is waiting to hear back from her editors; also sent information on the 40th anniversary gala in May for a story on travel anniversaries; WW continues to follow up
Freelance (Montecristo Magazine, Viator, Travel Intelligence, BonjourParis, Variety, Entertainment Weekly, Playboy Magazine, MovieMaker Magazine, USA Weekend, Mashable, Elle Canada, Backstage, Complex, A.V. Club, Chicago Tribune, etc.)
Katherine Brodsky
Pitched Wine Road for future consideration in destination stories for a variety of magazines; she was very interested in Wine Road; WW is following up
Freelance (Destination Weddings & Honeymoons, Bespoke)
Kristin Conard
Sent information on Wine Road and the 40th anniversary, per her interest; Kristin is formulating a pitch for her editors and WW is following up
Freelance (Travel + Leisure Magazine, U.S. News and World Report Travel, Food and Wine Magazine’s FWx)
Sery Kim
Pitched Wine Road as the perfect spot for a girlfriends weekend getaway
Freelance (Sunset, Edible, Marin Independent Journal)
Christina Mueller
Shared information on Wine Road’s upcoming 40th anniversary events; she is interested in attending the Magical Mystery Tour and WW is following up
American Way
Amber Gibson
Pitched the Magical Mystery Tours for upcoming story pitches for the June issue; coverage declined
Freelance (ForbesLife and Northshore)
Jeanne O’Brien Coffey
Sent information on Wine Road as an ideal travel destination for consideration for her upcoming trip to Sonoma at the end of April
Forbes
Anja Mutic
Sent information on Wine Road as an ideal travel destination, highlighting the 40th Anniversary for consideration in upcoming travel coverage
Gastronomique en Vogue
Kaye Cloutman
Interested in pre-event coverage of the Ruby Affair Gala; sent photos for consideration
Girl Meets Food
Mary Kong
Followed up with Mary about featuring Wine Road in the “AVA Spotlight” column; under consideration and WW continues to follow up
Liquor.com
Cindy Augustine
Pitched Wine Road and Northern Sonoma County as a lesser known and lower key wine country destination than Napa for Cindy’s 2016 wine trip story; WW is following up
More Magazine
Susan Pocharski
Pitched Wine Road for the “Travel Aficionado” column; WW is following up
Orange Coast
Valli Herman
Sent information on Wine Road for Valli’s upcoming story on Sonoma; WW is following up
OrganicAuthority.com
Donna Sozio
Pitched Wine Road’s sustainable members, including West Wines, J. Rickards Vineyards, and DeLoach Vineyards, for consideration in a travel guide covering sustainable wineries and destinations in Sonoma County; WW is following up
PalateXposure
Ilona Thompson
Ilona attended the “Art of Oak” reception; also invited Ilona to attend Barrel Tasting, as well as one of the Breakfast with the Winemaker events; WW is following up as to coverage opportunities
Rich Life on a Budget
Adrienne Shubin
Invited local blogger Adrienne to attend the Cab Academy and Barrel Tasting weekends; unable to attend
Preferred Travel
Anja Mutic
Pitched the Ruby Affair Gala in May for a story on major events happening in the spring and summer of 2016 in North America; WW is following up
San Diego Magazine
Archana Ram
Sent information on Wine Road’s 40th Anniversary events for consideration in the upcoming summer travel feature
@sanfrancisco
Sasha Zvereva
Invited Sasha to attend Cab Academy and the Barrel Tasting Weekends; unable to attend
San Francisco Business Times
Tessa Love
Pitched a story on Wine Road’s 40th anniversary and how the wine business in Sonoma has changed over the past 40 years to former editor Annie Sciacca; WW is following up with her replacement Tessa Love
Wine & Spirits
Luke Sykora
Met with Luke and pitched Wine Road’s 40th anniversary; WW continues to follow up about opportunities for coverage
Wine Spectator
Tim Fish
Pitched Wine Road as the ideal Northern California wine country destination for the June “California Wine Country Travel” issue; WW is following up
Zagat
Virgina Miller
Pitched Wine Road as the perfect area to visit in Sonoma for her potential Sonoma story; she is interested and will try to find time soon to get up to the area; WW to follow up
Other Activity
- Held monthly agenda meeting on March 24, 2016
- Declined press pass request for Barrel Tasting from Christine Rios/WineLuv
- Sent SummerTini event opportunity; declined on behalf of Wine Road
- Pitched 141 print, online, and broadcast media on Wine Road’s “Mystery Wine Tour” event; WW is following up with select invitations to attend
- Distributed a press release announcing the Ruby Affair Gala in May
- Posted in: Marketing
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